Connect with us

Misc News/Press Release

Your Facebook profile exposes your intimate secrets: Research

Published

on

facebook profile can expose

facebook profile can expose

Using a dataset of more than 58,000 U.S. Facebook users, University of Cambridge researchers predicted race, age, IQ, sexuality, personality, substance use and political views using Likes alone.

New research, published today in the journal PNAS, shows that surprisingly accurate estimates of Facebook users’ race, age, IQ, sexuality, personality, substance use and political views can be inferred from automated analysis of only their Facebook Likes – information currently publicly available by default.

In the study, researchers describe Facebook Likes as a “generic class” of digital record – similar to web search queries and browsing histories – and suggest that such techniques could be used to extract sensitive information for almost anyone regularly online.

Researchers at Cambridge’s Psychometrics Centre, in collaboration with Microsoft Research Cambridge, analysed a dataset of over 58,000 US Facebook users, who volunteered their Likes, demographic profiles and psychometric testing results through the myPersonality application.

Users opted in to provide data and gave consent to have profile information recorded for analysis. Facebook Likes were fed into algorithms and corroborated with information from profiles and personality tests.

Researchers created statistical models able to predict personal details using Facebook Likes alone. Models proved 88% accurate for determining male sexuality, 95% accurate distinguishing African-American from Caucasian American and 85% accurate differentiating Republican from Democrat. Christians and Muslims were correctly classified in 82% of cases, and good prediction accuracy was achieved for relationship status and substance abuse – between 65 and 73%.

But few users clicked Likes explicitly revealing these attributes. For example, less that 5% of gay users clicked obvious Likes such as Gay Marriage. Accurate predictions relied on ‘inference’ – aggregating huge amounts of less informative but more popular Likes such as music and TV shows to produce incisive personal profiles.

Even seemingly opaque personal details such as whether users’ parents separated before the user reached the age of 21 were accurate to 60%, enough to make the information “worthwhile for advertisers”, suggest the researchers.

While they highlight the potential for personalised marketing to improve online services using predictive models, the researchers also warn of the threats posed to users’ privacy. They argue that many online consumers might feel such levels of digital exposure exceed acceptable limits – as corporations, governments, and even individuals could use predictive software to accurately infer highly sensitive information from Facebook Likes and other digital ‘traces’.

The researchers also tested for personality traits including intelligence, emotional stability, openness and extraversion. While such latent traits are far more difficult to gauge, the accuracy of the analysis was striking. Study of the openness trait – the spectrum of those who dislike change to those who welcome it – revealed that observation of Likes alone is roughly as informative as using an individual’s actual personality test score.

Some Likes had a strong but seemingly incongruous or random link with a personal attribute, such as Curly Fries with high IQ, or That Spider is More Scared Than U Are with non-smokers.

When taken as a whole, researchers believe that the varying estimations of personal attributes and personality traits gleaned from Facebook Like analysis alone can form surprisingly accurate personal portraits of potentially millions of users worldwide.

They say the results suggest a possible revolution in psychological assessment which – based on this research – could be carried out on an unprecedented scale without costly assessment centres and questionnaires.

“We believe that our results, while based on Facebook Likes, apply to a wider range of online behaviours.” said Michal Kosinski, Operations Director at the Psychometric Centre, who conducted the research with his Cambridge colleague David Stillwell and Thore Graepel from Microsoft Research.

“Similar predictions could be made from all manner of digital data, with this kind of secondary ‘inference’ made with remarkable accuracy – statistically predicting sensitive information people might not want revealed. Given the variety of digital traces people leave behind, it’s becoming increasingly difficult for individuals to control.

“I am a great fan and active user of new amazing technologies, including Facebook. I appreciate automated book recommendations, or Facebook selecting the most relevant stories for my newsfeed,” said Kosinski. “However, I can imagine situations in which the same data and technology is used to predict political views or sexual orientation, posing threats to freedom or even life.”

“Just the possibility of this happening could deter people from using digital technologies and diminish trust between individuals and institutions – hampering technological and economic progress. Users need to be provided with transparency and control over their information.”

Thore Graepel from Microsoft Research said he hoped the research would contribute to the on-going discussions about user privacy: “Consumers rightly expect strong privacy protection to be built into the products and services they use and this research may well serve as a reminder for consumers to take a careful approach to sharing information online, utilising privacy controls and never sharing content with unfamiliar parties.”

David Stillwell from Cambridge University added: “I have used Facebook since 2005, and I will continue to do so. But I might be more careful to use the privacy settings that Facebook provides.”

Source: Press Release University of Cambridge

Madan has studied English Literature and Journalism from HP University and lives in Shimla. He is an amateur photographer and has been writing on topics ranging from environmental, socio-economic, development programs, education, eco-tourism, eco-friendly lifestyle and to green technologies for over 7 years now. He has an inclination for all things green, wonderful and loves to live in solitude. When not writing, he can be seen wandering, trying to capture world around him in his DSLR lens.

Misc News/Press Release

Atal Bihari Vajpayee’s statue on Shimla Ridge or Mall, memorial in Manali, renaming Kold Dam and 2 schemes on HP Govt’s list

Published

on

Statue of Atal Bihari Vajpayee on Shimla Ridge or Mall

Shimla: After Mahatma Gandhi, former Prime Minister Indira Gandhi, the first Chief Minister of Himachal Pradesh Yashwant Singh Parmar, and freedom fighter Lala Lajpat Rai, now the ruling government of Bhartiya Janata Party has decided to erect a statue of the former Prime Minister Atal Bihari Vajpayee on either the historic Shimla Ridge Maidan or the Mall.

Three of the aforementioned statues are of the prominent leaders of the Indian National Congress. This would be the first statute of a leader of Bhartiya Janata Party to be installed beside the INC leaders.

The Cabinet also decided to construct a memorial at Manali in memory of late Atal Bihari Vajpayee. The government would also send a proposal to the Union Government to rename Kol Dam project after his name.

The Cabinet has also passed a resolution to request Union Government to name Rohtang Tunnel in the name of Atal Bihari Vajpayee.

The government will also re-name the Mukhya Mantri Adarsh Vidya Kendra Scheme launched by the State Government as Atal Adarsh Vidya Kendra and Mukhya Mantri Aashirwad Scheme as Atal Aashirwad Scheme.

Such decisions have their own psycho-social impacts on the common populace in the long-term and the INC has used them quite effectively.

The Cabinet has cited following reasons behind passing condolence resolution:

  • The government said these decisions are the parts of a condolence resolution on the demise of Atal Bihari Vajpayee.
  • He had special benevolence for Himachal Pradesh and its people and had sanctioned various mega projects for the State which people of the State have not dreamt of. He considered Himachal as his second home and has home and has a house at Prini in Kullu district, the Cabinet said.
  • He gave the idea to construct Rohtang tunnel connecting Lahaul valley with rest of the world in 1998 and the project was announced on June 3, 2000.
  • He gave a special package for industrial development for Himachal Pradesh in 2003.
  • He gave the nod to Pokhran Nuclear test making India a nuclear power.
  • One of the largest education programs ‘Sarva Shiksha Abhiyan’ was launched during his Prime Ministership.
  • He gave the nation the Golden Quadrilateral National Highway Project – the lifeline of trade in India.
  • He started ‘Pradhan Mantri Gramin Sadak Yojna’ (PMGSY) aimed at linking five lakh villages of India to cities including those in Himachal.
  • His policies paved way for a very robust economic growth, with special emphasis on SEZs, giving telecom spectrum to private players for quality service to customers etc.
  • He had laid the foundation stones of Kol Dam and Parvati Hydro Electric Projects in the State besides Mohan Shakti National Heritage Park at Harth near Solan.

 

Continue Reading

Misc News/Press Release

HP Govt mulls over regular medical checkups in schools for early diagnosis of drug addiction

Published

on

medical checkup in hp govt schools

Shimla: Considering the rapidly increasing evil nuisance drug/substance abuse in the youths of Himachal Pradesh, the state government is mulling over introducing a mechanism for regular medical checkups of the school students for early diagnose of signs and symptoms of drug addiction.

It was informed at the Regional Conference of Chief Ministers of Haryana, Punjab, Himachal Pradesh, Uttarakhand, Rajasthan, and Administrator of Chandigarh Union Territory held today.

As the States shared their borders with each other, they agreed that it is essential to constitute a joint task force to check cross-border drug peddling.

Other proposals included the formation of a long-term strategy to engage youth in constructive activities and to encourage parents to keep an eye on the behaviour of their teenage children. Abnormal behaviour often results from the circumstances created by addiction.

The entry of synthetic drugs is tightening its grip on the youth including the teenagers at schools.

A large number of crimes could be attributed to substance addictions. Addicts are trying to obtain money to purchase substances/drugs, but when a purchase goes wrong, they need more money, it gives rise to violence and crime. Eradication of drug mafia would also affect the rate of crimes.

The Chief Minister Jai Ram Thakur, through video conferencing, said that about 1000 arrests had been made in the State against drug peddlers. However, no time period was mentioned.

Further, it was decided that a Common Secretariat would be established in Panchkula in Haryana to check this social vice and all the neighbouring States would appoint a Nodal Officers for effective coordination, it was informed. Uttar Pradesh would also be requested to be part of this campaign and the Chief Ministers of these northern State would meet after every six months in a year and the Secretary-level meeting would be at least four times in a year.

Chief Secretary Vineet Chawdhry, Additional Chief Secretary Dr Shrikant Baldi, Director General of Police S.R. Mardi and ADGP Anurag were present at Shimla and Additional Chief Secretary, Home B.K. Aggarwal and Additional Principal Secretary to the Chief Minister Sanjay Kundu were present at Chandigarh on the occasion.

Continue Reading

Misc News/Press Release

Govt declares 7-days State Mourning, 2-days public holiday in Himachal

Published

on

Atal-Bihari-Vajpayee passes away

Shimla:The Himachal Pradesh Cabinet Ministers, the Chief Minister Jai Ram Thakur, the Governor Acharya Devvrat, and several leaders of the Bhartiya Janata Party and oppositions mourned the sad demise of former Prime Minister Atal Bihari Vajpayee (93).

He passed away today in All India Institute of Medical Sciences (AIIMS), Delhi after a long illness.

The State Government has declared seven days State Mourning. The national flag would remain to fly at half mast.

The State Government has also declared public holidays for 17th and 18th August 2018.

He was born in Gwalior on December 25, 1924, and joined the Rashtriya Swayamsevak Sangh in 1939. was one of the founding members of the BJP.

He Vajpayee was thrice elected the prime minister between 1996 and 1999 and was the only non-Congress prime minister to complete the full term of five years, from 1999 to 2004.

He was also conferred prestigious Bharat Ratan award too.

Nation has today lost a great leader and a noble soul. This loss cannot be compensated. Himachal Pradesh had been a special place for Atal Ji and he always considered it as his own home as he used to come and stay at Prini in Kullu District frequently

, in their condolence message, the Ministers said.

He was a statesman and a visionary leader, whose demise is a great loss to the nation. He said that Shri Vajpayee always considered Himachal Pradesh as his second home and has a house at Prini in Kullu district, 

Chief Minister Jai Ram said in his condolence message.

The Chief Minister also shared an old picture taken with Shri Vajpayee.

Chief Minister said that the idea to construct Rohtang tunnel connecting landlocked hinterland Lahaul valley with rest of the world was conceived in 1998 by Shri Vajpayee and the project was announced by him on June 3, 2000. He said that this project was nearing completion and would be the biggest gift of Shri Vajpayee to the State.

He said that it was National Democratic Alliance (NDA) government led by Shri Atal Bihari Vajpayee that Himachal Pradesh got a special package for industrial development in 2003. He said that this resulted in an industrial investment of thousands of crores of Rupees and employment opportunities to lakhs of the youth of the State.

Jai Ram Thakur said one of the largest educational programs in the world, ‘Sarva Shiksha Abhiyan’ was launched during his Prime Ministership. The program was a product of strong willpower of this statesman, he added.

Chief Minister said that it was during the tenure of Shri Vajpayee that the Golden Quadrilateral, the lifeline of trade in India came into being. In addition, ‘Pradhan Mantri Gramin Sadak Yojna’ (PMGSY) aimed at linking the 5 lakh villages of India to cities by all-weather roads, which in particular proved a boon to the hilly states like Himachal Pradesh, he added.

Shri Vajpayee was the great son of India in a real sense, who, with his simplicity and humility, ruled the hearts of millions of people. He always believed in value-based politics and always adhered to it. He said that Shri Vajpayee would always be remembered and respected by the people of the country for his simplicity, humanity and benevolence,

the Governor said in his message of condolence.

Further, leaders of the opposition are also paying their respects and praying to the Almighty to grant peace to the departed soul.

Continue Reading

Trending