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HP Polls 2017: How BJP targeted online users by investing in Google AdWords?

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HP Polls 2017 expenditure details

To grab the attention of  the online users, who are deep into reading and writing blogs, the BJP has made good amount of investment in Google Adwords/ Adsense.

Shimla: Tomorrow, on November 9, Himachal Pradesh will go to polls. The public will make their choice (provided EVMs are not tempered). There is a gossip that the Congress party did not spend much on campaigning in Himachal because the party has already accepted its defeat. The big guns of the Congress are laying more focuse on the polls to the Gujrat assembly.

There could be only two reasons – either it was due to fund-crunch or the Congress was sure of repeating its government.

While addressing a public rally in Nurpur recently, the Chief Minister Virbhadra Singh said the Enforcement and the Income-Tax Department have seized his accounts, so he has no money for campaigning. Mr. Singh was taking the road as helicopters were not available for him on occasions.

Anyone can tell that the Bhartiya Janata Party has done everything that it could do to advertise itself. The BJP had been bidding highest for the full front-page ads in the Himachal editions of the national dailies like Amar Ujala, Dainik Jagran, Punjab Kesari etc.  

The list of BJP’s star-campaigners and the number of public rallies speak for themselves.

The BJP chief Amit Shah, the Union Minister Jagat Prakash Nadda, Rajnath and the Prime Minister Narendra Modi were leading the campaigns for the party in Himachal.    

Public meetings or rallies featuring star-campaigners cost a lot. As compared to the BJP’s 197 rallies, the Congress confined its campaigning to only 65 rallies.

On the name of star-campaigners, the Congress did not offer much except the Vice President of National Congress Rahul Gandhi, that too just a couple of days before the State goes to polls.

The social media campaigning and resources needed for it were given full attention by the BJP, while Congress kept it very limited.

In other words, the BJP had been active on Facebook, Twitter, and YouTube consistently. The Congress, on the other hand, begun very late.

The BJP prepared a number of special videos shot to target specific constituencies. Several vehicles were equipped with LED screens and sound systems. These videos were played during the Parivatan Rath campaign.

Moreover, it is evident from the quality of videos that it was a job of professional cameraman and video editors.

Rest, the BJP has been ahead of its rival in placing large hoardings/banners all across the State.

To grab the attention of the online users, who are deep into reading and writing blogs, the BJP has made heavy investment in Google AdWords/ Adsense

On YouTube, BJP’s said videos, which were over 20 min long in some cases, were played as advertisements.

The BJP advertisements literally flooded national, regional, and even global news portals and blogs. The Android devices did the same with pop-up ads of the BJP.

It was a clever strategy. Instead of direct advertisement to news portals, BJP’s think tank did it by investing in Google AdWord. Any portal in Himachal which is using Google Adsense is automatically covered through the AdWord strategy.

However, it did not work on the websites that do not use Adsense like Himachal Watcher.  Further, if a user has AdBlocker installed, then this method is not fruitful.

Considering the frequency of appearance of the BJPs ads, it can be said the party had been the highest bidder for past couple of weeks.

What is AdWords?

If you are not aware of this marketing model, then it simply implies paying Google to display your advertisement with priority in the selection region and selected domains.  

The AdWords is Google’s own service to allow businesses or individuals to advertise in the digital world. A user will have to provide a list of keywords to Google and ask it to display the advertisement materials depending upon the search engine history and keyword searched by other users.

These ads could be text-based search ads, graphic display ads, YouTube video ads, or in-app mobile ads. AdWords do not charge users for displaying ads. Instead, a user pays only when someone clicks an ad, views a video on YouTube, or calls your business.

However, millions of advertisers compete for ad space. That means more money and more ad spaces filled.

It means, if a user wants his add to appear on priority, then he/she would have to bid against other marketers.

There is no limit in the bidding. Instead, it is solely about how much you’re willing to pay Google AdWords every time a searcher clicks on the ad.

It is called the cost-per-click. Therefore, based on the observed visibility through AdWord, the BJP seems to have spent a lot on it.  

On the other hand, Congress appeared to be missing from the blogosphere and YouTube.

The Elections Commission had set the limit of expenditure on campaigning at 28 lakh per candidate.  

 

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HP ByPolls 2021: No Big Guns in BJP Star Campaigners’ List   

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HP Bye Polls BJP star campaigner list

Shimla-Following the completion of the round for filing nominations for Himachal Pradesh Bye-Polls 2021 for Mandi Lok Sabha seat and three Assembly constituencies – Arki, Fatehpur, and Jubbal-Kotkhai, Bharatiya Janata Party has also released the list of its star campaigners.

The opposition Congress had already released the list that included names of Kanahaiya Kumar, who has been newly inducted into the party. Other than that, Navjot Singh Sidhu, Chief Minister of Punjab Charan Singh Channi, Raj Babbar, and Sachin Pilot were also on the list among other names.

Also Read: List of Congress Star Campaigners for HP Bye-Polls 2021

It was being speculated that big guns like Rajnath Singh, Amit Shah, JP Nadda etc could be on the list of star campaigners, however, any such names were missing. Anurag Thakur is the only Union Minister who would be campaigning in Himachal. BJP has also not included the name of MP Kishan Kapoor. The party is relying mostly on local leadership.

BJP’s list of star campaigners for HP ByePolls 2021 includes the following leaders:

Suresh Kashyap

Jairam Thakur

Shanta Kumar

Prem Kumar Dhumal

Anuraag Thakur

Avinash Rai Khanna

Sanjay Tandon

Mehndra Singh Thakur

Suresh Bharadwaj

Virendra Kanwar

Bikarm Singh Thakur

Govind Singh Thakur

Rajeev Sahjal

Sukhram Chaudhary

Rakesh Pathania

Rajeev Bindal

Sushree Indu Goswami

Trilok Jamval

Trilok Kapur

Rakesh Jamval

 

 

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HP ByPolls 2021: Total 24 Candidates File Nominations, Including Chetan Bragta as Independent Candidate

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HP bye-Polls 2021 nominations

Shimla-Nominations for Himachal Pradesh By-Elections 2021 were filed on Friday by a total of 24 candidates, of which four are substitute candidates and nine independent. Two candidates of the Himachal Jan Kranti Party have also filed nominations from the Mandi Lok Sabha seat and the Fatehpur Assembly constituency. The remaining one nomination was filed by the candidate of Rashtriya Lok Neeti Party from Mandi Lok Sabha seat.

Today was the last day for filing nominations.

The nominations would be scrutinized on October 11, and October 13 would be the last date to withdraw nominations. The polling would be held on October 30. 

While Congress has played safe and facing lesser in-fighting over the distribution of tickets, BJP faced resistance on all three Assembly seats – Arki, Jubbal-Kotkhai, and Fatehpur.

While BJP managed to convince two of its miffed leaders from Arki and Fatehpur to not file nominations as independent candidates, it couldn’t stop Chetan Bragta – son of former MLA Narender Bragta-from revolting. Bragta filed his nomination as an independent candidate from the Jubbal-Kotkhai Assembly seat where BJP had picked Neelam Seraik over him. A large procession followed Bragta while he filed the nomination. His supporters even blocked the road for Seraik who was on her way to file the nomination. Bragta’s supporters also shouted slogans against Suresh Bhardwaj, who is in-charge of the Jubbal-Kotkhai constituency for these bye-elections.

It’s pertinent to mention that Narender Bragta and Suresh Bhardwaj didn’t enjoy good political relations. When Bhardwaj was given charge of this constituency for the bye-elections, the decision had raised the eyebrows of supporters of Bragta. In this constituency, BJP is likely to face a hard time claiming a victory if it couldn’t convince Bragta to withdraw his nomination.

However, BJP leadership managed to convince Govind Sharma and Kripal Parmar, who were miffed over being denied ticket from Arki and Fatehpur seats respectively, to not jump into the fray as rebels.

 HP ByPolls 2021: INC and BJP Candidates from Three Assembly Constituencies 

Assembly Constituency

INC

BJP

Jubbal-Kotkhai (Shimla)

Rohit Thakur 

Neelam Seraik

Arki (Solan)

Ratan Singh Pal

Sanjay Awasthi 

Fatehpur (Kangra)

Bhawani Singh Pathania 

Baldev Thakur

     

 

INC and BJP Candidates from One Lok Sabha Seat

Mandi Lok Sabha Seat 

INC

BJP

       
 

Pratibha Singh 

Brig (Retired) Kushal Chand

     
             
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HP ByPolls 2021: Congress Star Campaigners List Out, Includes Kanhaiya Kumar Too

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hp bye polls 2021 star campaigner list

Shimla-Ahead of Himachal Pradesh By-Elections 2021 to be held on October 30, the political environment is charging up in the state. Friday is the last date for filing nominations and most of the candidates have completed this formality. Today, Pratibha Singh – INC candidate from Mandi Lok Sabha seat also filed nomination.

The round for political rallies, public meetings, and door-to-door campaigning has also been kicked off. As usual, star campaigners from outside and within the state would campaign for the candidates.  

HP Congress has issued the list of star campaigners. This list also included newly inducted left-wing face Kanhaiya Kumar. Other than that, Punjab’s new Chief Minister Charanjit Singh Chaani and Navjot Singh Sidhu are also on the list.

Though the Election Commission has issued directions regarding strict adherence to Covid-19 norms and put some restrictions on gatherings and rallies, it’s to be seen whether the parties would comply with them or not. The number of Star Campaigners was restricted to 20 for these bye-elections for National /State recognized parties and 10 for unrecognized registered parties in the wake of the Covid-19 pandemic.

Also Read: All HP By-Polls 2021 Guidelines and Covid Protocols That Are Likely to be Eschewed

Following Leaders Would Campaign in Himachal for INC:

 

Bhupesh Baghel

Charanjit Singh Chaani

Bhupinder Singh Hooda

Anand Sharma

Rajeev Shukla

Raj Babbar

Asha Kumari

Dhaniaram Shandil

Sachin Pilot

Gurkirat Singh Kotli

Navjot Singh Sdhu

Sanjay Dutt

Thakur Kaul Singh

Sukhwinder Singh Sukhu

Kuldeep Singh Rathore

Mukesh Agnihotri

Rajender Rana

Dharamvir Singh Rana

Kanhaiya Kumar

Vikramaditya Singh 

 
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