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Because sex sells quicker, moral & social values don’t

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condom advertisment on shimla buses

condom advertisment on shimla buses

SHIMLA- A HW reader in Shimla brought our attention to the new advertisement campaign in Shimla by a condom manufacturing company. A few government mini buses, running on local routes throughout the day, have covered every side of the buses with ‘Manforce coffee flavored condoms’ written all over them, both in English and Hindi to make sure there isn’t any discrimination on the basis of the respective literacy status of individuals. A poster of Sunny Leone is must to remind people that they all desire sex, thus, appealing them to flavor it in coffee with their newest line of flavored condoms. There isn’t anything to hide about sex. It’s a natural instinct and a basic human need. Moreover, the population of India is on rise. The protective and preventive sexual behavior must be promoted.

That’s actually one of the most effective, perhaps, the best method of advertisement; mobile throughout the city and impossible to ignore by anyone. The chances of being ignored have been substantially reduced by Sunny Leone poster and the overwhelming bus, printed with shouting words. Towards the rare side, there is a small massage box saying the condom prevents HIV AIDS, but the font is very small as compared to the picture and the name of the company, and is hardly noticeable. We guess, that should have been the focus of emphasis. At every bus stoppage, it grabs the eyes of all standing in wait of buses. Of course, the HRTC is paid handsome rent for lending the space on the its buses.

However, we wonder why the advertiser and the HRTC forgot to consider a bit more socially sensitive approach before going for it. If a soap is advertised on the same bus, we conclude that the product is used daily by all age groups. It’s not the same with condoms. They aren’t meant for all age groups, and you are displaying it to kids, school going children, and even to the families standing in wait of buses.

Here, in a city like Shimla, led by the borrowed beliefs, sthe common perception with which most of us grow up, direct us to see the concept of sexual behavior as a taboo, and the most uncomfortable topic to be stripped off at any social place. We live in a society that sees opposite sexes as aliens when it comes to sexual behavior. Perhaps, the public isn’t quite prepared to filter logic from the manipulated reality. Their minds are prone to be hijacked by the mess created by the instinctive curiosities to explore the opposite sex and the adulterated fantasies, which they create in their internal secret world when social norms force them to repress its expression.

Sunny Leone came to Bollywood from porn industry, and that’s the trick of utilizing maximum, not from her face, but the identity she carries with herself; being a porn actor. Porn is the manipulated form of sexual behavior, and doesn’t come under the circumference of natural human behavior and the social ethics. That makes it the duty of each of us to behave like a part of the society in which we are living and forming at the same time.

In the highly competitive world of marketing/product advertisement, for the business minded people, the trouble in being ethical and sensitive towards the society is that it deprives them from utilizing the best selling phenomenon. It’s not about only condom manufactures; newspapers, magazines, electronic media, TV shows, cinema etc. long for opportunities to sell their products, and sex is best tool to catch the attention of the consumers.
shimla-girls
The advent of the Internet has extended a hell of safe opportunities for the media, mainly for the print media. Especially, the Hindi newspapers are fetching huge traffic on their websites by using the sexually provocative content, which they serve like news.

newspapers and provocative content

They would title a post, “ Bollywood main badhi ashleelta, Dekhiye ye 15 photos”, and would post 15 most spicy pictures of celebs. If they find it hard to find still images on the Internet, then they would improvise with screen shots from videos.

amar ujala selling sex in himachal
The online editions of Amar Ujala has 18+ sections, Dainik Bhaskar features its spicy images in Bollywood section and so on. English dailies are second in the league for they run these sections under safe titles like sexual health.

Then the telecommunication services use text messages, inviting to join this girl or that girl in the “Garma-garma batain (Adult gossips)”. Here is a message from BSNL:
shimla sex on sale

These messages, in some cases, will go onto the extent of mentioning a fictitious name, age, which is always between 20-22 years, and the name of the institute nearby your location. In Shimla, RKMV is used to convince the subscriber that the girls are real. They sell it because people buy it, either trapped by the lusting curiosity or intentionally.

Who cares about the ethics and social responsibilities when it’s about profit? Why any businessman or advertiser would bother about anyone else around him/her? That’s the way Indian people have always been, making sure they survive amidst self-centered crowd. The profits matter because money makes the mayor go. All pleasures, happiness, and desires materialize with a touch of wealth. Moreover, being selfish, ignorant, and inconsiderate to already corrupted society doesn’t make one feel guilty of being corrupt himself.

A required level of the guilt is must to alarm an individual when he/she acts against the social harmony, behaves with extreme selfishness, and go on to exploit socially unethical tools to meet the ends. The guilt is what prevent us from repeating the same behavior and to correct the future course of our actions. That’s what the society lacks presently; sense of guilt and sensibility towards humanity.

However, there is a way out of this sickness. One needs to stand with the moral principles regardless to any comparison with what others behave like. We need to stop hiding our own villainy behind the curtain of references to that of others. Each of us makes society or public, and when we refer to it, we need not to exclude ourselves. Why is so that when it comes to collective responsibilities and duties towards the society, everyone except yourself or myself is public?

In nutshell, removing Sunny Leone or the condom advertisement isn’t going to solve the issue. We need to peep deep inside our own mind. We don’t support stereotype attitude in our criticism of any topic, so, as a suggestion to the manufacturers and to the HRTC, they should consider the same advertisement with some useful message like promotion of safety or prevention against STD (Sexually Transmitted Diseases), and avoid Sunny Leone or any provocative imagery on public transport. That’ll make it more reasonable for the public. We would request the media and telecommunications companies to follow the same.

Madan has studied English Literature and Journalism from HP University and lives in Shimla. He is an amateur photographer and has been writing on topics ranging from environmental, socio-economic, development programs, education, eco-tourism, eco-friendly lifestyle and to green technologies for over 9 years now. He has an inclination for all things green, wonderful and loves to live in solitude. When not writing, he can be seen wandering, trying to capture the world around him in his DSLR lens.

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Inflation, Increased Cost of Food Items, Ration, Crumbling Health Infrastructure, and 100 Gram Sugar: Govt’s Diwali Gift to People

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hp govt's gift on diwali 2020

Shimla-The Himachal Pradesh Government has collected over Rs. 86 crores in the name of the COVID-19 relief fund, but only Rs 25 crore was spent. It was stated by Sanjay Chauhan, former Mayor of Shimla and a senior CPI (M) leader. It’s a shocker considering negligible relief measures and the state of health infrastructure crumbling amid a pandemic. The unpreparedness of the state government to deal with community spread of coronavirus is coming to light as its COVID-19 hospitals have begun to run out of beds in isolation wards. Two major medical facilities -Indira Gandhi Medical College & Hospital and DDU Hospital in Shimla- are packed to their full capacity. 

What’s not shocking is that Chief Minister did hail the Prime Minister, exactly as he was told, claiming that the nation is out of COVID-19 crisis. It suggests that the Chief Minister is little aware of the surge in cases and over 400 COVID-19 deaths, of which 93 were reported during the last 12 days of November month. Yesterday, the state has reported over 700 cases with six deaths, which is alarming.

“Prime Minister Narendra Modi deserves all praise for his dynamic leadership as he is successfully steering the Country amid all troubles and difficulties. He has successfully brought the Nation out of Covid-19 crisis,” 

said Chief Minister Jai Ram Thakur, while addressing a public meeting at Sihunta under Bhatiyat Assembly Constituency on Wednesday. 

Talking about the real situation and relief measures, the state Government became a laughingstock and was being trolled on social media after it announced 100 gram sugar and 500-gram rice per person to all ration cardholders as a Diwali gift. If that was not enough, according to a media report, this quota has still not reached the depots. There is a possibility that it would reach the cardholders only after Diwali.

The reason behind this backlash is not only that 100-gram sugar is too trivial to be called a gift or relief, especially amid a pandemic when common people, especially those falling in middle and lower-income groups, are faced with unemployment and economic crisis.

While the people were hoping for relief from their elected government, inflation was on the rise. Currently, prices of food items including vegetables and other essential commodities have also witnessed a huge increase. Further, cut in subsidy on electricity, hike in bus fare, increase in property tax, rise in diesel and petrol prices etc. have put additional burden on the commoners. 

Then there were other issues like relaxation in garbage collection fee for the period of lockdown. Sadly, the public did not get any relief even in garbage bills despite staging protests. 

Meanwhile, Ministers made news for spending tax money on buying luxury vehicles and VIP numbers. 

Oppositions, Congress and CPI (M) have also targeted the government over its failure to provide any considerable relief to the people when it’s most needed. As per oppositions, the current government has no control over the market or inflation.

Chauhan also raised the issue of thousands of vacant posts of doctors, para-medical staff, nurses etc. at medical facilities across the state. He said that of the total 1000 posts of lab technicians, 700 were still vacant. He said that the government did not prepare for a community spread despite having a time of eight months during the lockdowns. It was due to this lackadaisical attitude of the government that currently IGMC and DDU hospitals have run out of space in isolation wards, he said.

He also said that, in an all-party meeting convened on March 21, CPI(M) had given the government 12 recommendations to effectively deal with the situation. The party had suggested that thousands of vacant posts should be filled at the earliest, all government buildings construction of which were completed should be prepared to accommodate COVID-19 patients. Similarly, at least four blocks of the under-construction building of IGMC should also be equipped with facilities to accommodate patients, the party had suggested. 

On November 8, 2020, the state unit of Mahila Congress staged a protest over a huge increase in prices of food items. They wore garlands of potatoes and onions and marched from the party headquarter to the Office of Deputy Commissioner, Shimla. Women alleged that the people have received no relief despite such a huge crisis. Instead, the current government is encouraging hoarding of essentials.

The opposition also said that the government has increased the rate of cereals provided through the public distribution system. This increase is Rs 5 for cereals and Rs. 9 for mustard oil. Vegetable prices have gone beyond Rs 50 during the festival season. It also said that the registration fees of vehicles have also been increased.

Sanjay Chauhan is of the view that to provide relief, the government should deposit at least Rs 7500 in the accounts of consumers and provide them with 10 kg ration per person for free.

He also said that recently the government has hiked the charges for electricity and installation of meters. The government has now withdrawn its notification restricting schools to charge only tuition fee and allowed them to charge full fees, including those pending for the period of lockdown, he said. This decision has come as a huge financial burden for parents and is causing mental harassment. 

The policies of the current government are only benefiting corporates, while other sections like labourers/daily wagers, small scale industries and businesses, shopkeepers, farmers are faced with financial crisis and unemployment due to lockdowns imposed in view of corona pandemic, Chauhan said. 

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Exam Fees in Govt Schools Hiked Amid Pandemic, Private Schools Allowed to Charge Full Fees Relaxed During Lockdowns

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himachal pradesh - private school fees during lockdowns

Shimla-Amid the pandemic and economic slowdown, the public had hoped for relief from the government; unfortunately, they are only receiving more financial burdens in form of hikes in bus fares, cut in electricity subsidy etc. Now, the Himachal Pradesh Board of School Education (HPBOSE) has decided to implement hike in examination fees on the students of government schools.

A student of class 10 will now pay Rs 600 as examination fee instead of the previous Rs 500. For the students of class 12, this fee has been hiked to Rs 850. Read complete notification below:

Another bad news for parents came after the government, citing orders of the State High Court, allowed private schools to charge all fees which were deferred during the lockdowns. Moreover, in its previous notification, the Directorate of Higher Education had only mentioned deferring the fee, and not waiving it of. This decision has led to distress among parents because pending fees of some of the schools would go in lakhs.

Also Read: Himachal: Private Schools Only Asked to Defer Fees During Lockdown, Not to Waive Off, Thanks to Helpless Edu Minister

Private schools are not funded by the government and they depend entirely on fees to meet their expenditures, the government said.  The state government had directed the schools to not cut salaries of teachers or fire them during lockdowns. However, despite the pandemic, the state government did not consider compensating these institutes. Similarly, bus fares were also hiked instead of compensating transporters.

Earlier, the state government had yielded to the pressure from parents to relax all fees except tuition fees as the educational institutes were closed and no facilities were availed by the students.

Further, it’s pertinent to mention that the Ministers of the state government are making headlines for allegedly wasting money on buying luxuries with the public tax money. Recently, Education Minister Govind Singh Thakur remained in news for buying a luxury vehicle amid pandemic even though he already had a Fortuner. Prior to that, the IPH Department has been in news for buying not only an SUV for a XEN but also purchasing a VIP number for Rs. 1 lakh.

At the same time, huge wastage of money was seen during the commissioning of the Rohtang Tunnel on publicity to claim the credit. Large hoardings with the faces of CM Jairam Thakur and PM Narender Modi can still be seen throughout the state publicizing commissioning of the Tunnel. Money was spent on installing LEDs across the state to live telecast the event. There is distress among the people over the debate that, amid pandemic, this money could have been used to provide the public with some relief, but instead, the government seems to be insensitive enough to put personal interest first.

Earlier, the government had hiked vehicle registration fee and cut electricity subsidy to generate resources. The vehicle registration fee was increased to 7-10% of the existing 2.5-4% in June.

Feature Photo: [email protected]

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Himachal Pradesh: A Report on ‘Plight of Migrant Workers’ during the Lockdown & Need for Protection of their Rights

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Himachal pradesh - a report on migrant labourers during lockdown

Shimla-Poor people like migrant labourers and workers are nothing more than insects for the governments in India. The attitude of the government and its treatment of the poor workers, who had migrated to other states in search of livelihood, during the lockdown is a very clear evidence of it. What is more pathetic is the fact that that their plight remained invisible to the remaining public as mainstreamed media was being paid more by their political masters for diverting public attention from real issues to rubbish, spicy news. Our society is rotten to such an extent that public also preferred the rubbish served by the media over the bitter truth. Except for a small section of people including social activists, volunteers and non-profit-organizations actually worked to provide some relief like ration to the poor. Spare some time to go through a report on the plight of the migrant workers prepared by the Himachal Pradesh Workers Solidarity (HPWS) – a voluntary solidarity platform.

The first day of Lok Sabha’s monsoon session earlier this week saw MPs raising questions about the condition of Migrant Workers during the lockdown. The response of the Labour Minister that no data on migrant deaths for the period was available has drawn much flak. Additionally, no data on return of migrant workers was available for many states including Himachal Pradesh.

The issue of invisibilisation of migrant workers in a state like Himachal Pradesh has now been raised in a report, highlighting the impacts of the ongoing crisis on this community which contributes significantly to the state economy. Himachal Pradesh Workers Solidarity (HPWS) – a voluntary solidarity platform formed in April 2020, in its report, describes the havoc that a sudden, un- facilitated and unplanned national lockdown announced in response to the COVID19 pandemic six months ago had on the interstate migrant workers stranded in Himachal. HPWS ran a helpline during the period, provided assistance in accessing ration and other relief, travel to home states, through administrative coordination, registrations, and information dissemination etc.

Himachal, in the context of migration, is different from neighbouring Uttarakhand, where the rate of migration out of state is higher, whereas in Himachal the rate of in-migration is slightly higher than out-migration.

Gagandeep, a journalist based in Karsog and part of HPWS, elaborates,

“Post the decade of 1980 -90, expansion of industrial activities in the Shivalik hill region, multi-level infrastructure and development projects, growing local interests in horticulture, and cash crop farming alongside tourism-dependent economy made Himachal an emerging centre for in-migration.”

Today, workers from Uttar Pradesh, Bihar, Nepal, Uttarakhand, Jharkhand, Chhattisgarh, Rajasthan, and Kashmir constitute a large chunk of the migrant population in Himachal. Most of them are from Scheduled Caste, OBC, STs and minority communities. Difficult work areas and geography, insecure and unsafe living conditions, along with payment and other labour law violations, makes the situation even more difficult for them in mountain state like Himachal.

While the 2011 Census suggests that Himachal had approximately 3.10 lakhs migrant workers, this figure seems to be severely under-estimated due to lack of registration (under the Inter-State Workmen Act 1979), non-maintenance of data by State Labour Department and non-publication of all statistics of Census. The lack of data further worsened the pandemic crisis and impacted relief facilitation.

In response to the issues, the focus of the State was limited to distributing ration but ration alone was not enough for survival and sustenance. Ritika Thakur, another member of HPWS elaborates,

“Having some cash in hand was an urgent need to access gas cylinders, milk, medicines and other essential things like phone recharge, so that workers can at least call for support. Most of the people who contacted HPWS”, she adds, “had not been paid their wages and their savings had died out in payment of room rents and ration as loans and debts kept on piling up.”

Many migrant labourers complained about the interrogatory, apathetic and discriminatory attitude of the officials when they were called for ration support. Seeing no transport facility forthcoming, many workers were forced to walk back home on foot. When caught at borders they were put into quarantine centres forced to return or were left with no choice but to escape on foot.

“The online registration mechanism was completely inaccessible for workers and for weeks there was no response to registrations”,

according to Sukhdev Vishwapremi, a social activist and member of HPWS.

The first ‘shramik train’ ran as late as May 22, 2020.

“The government, meanwhile, allowed private bus operators to run on exorbitant prices,”

he adds.

Many workers were pushed to take loans or sell property/artefacts to be able to return home through these buses while 5000 HRTC buses remained standing in bus stands.

“The fact that the Central government shifted the burden of facilitating transport on the states without any significant co-ordination and clarity made matters worse, aided by lack of coordination and communication between nodal officers, both between Himachal and other states and within Himachal”,

Vishwapremi emphasized further.

According to the information shared by an officer from Himachal Pradesh Government (SDMA), 94,819 migrants had gone out from Himachal to various states of the country by June 23, 2020. As per the information received from SDMA under RTI, 14 shramik trains ferried around 13,183 people out of the state.

Himshi Singh from HPWS reminds, “more than 80% of the migrants took the road on their own expense in which the government merely provided e-passes for private transportation, and the number of people who walked on foot is not yet known.”

Adding further she remarks,

“It’s tragic that in the midst of this crisis, FIRs were registered against reporters who did stories on migrant worker’s condition and on the other hand no action was taken against fake news or media who communalised the issue leading to violence on minority communities like the migrant workers from Kashmir”.

The report highlights how Himachal was one of the 12 states who made major dilutions in labour laws in favour of companies and ‘ease of doing business’.

Almost five months have passed living with this epidemic and even as the success and failure of the lockdown are debated- the economy is falling in doldrums and our governments seem inconsistent and directionless. As per the estimate by ILO, 400 million informal workers in India will fall to critical levels of poverty than ever before- a situation that demands urgent cognizance, state accountability and a responsible approach.

In this regard, HPWS in this report has made the following recommendations for the State:

  1. Release in the public domain all the information about relief/support provided to migrant workers
  2. A joint task force be set to bring out a comprehensive report on the conditions and needs of migrant labourers in the state within 6 months
  3. Provide universal Access to Ration, Economic and other Relief Facilities
  4. Housing facilities for Migrant workers who have been living in Himachal and hostel facilities for seasonal labour
  5. Housing facilities for Migrant workers who have been living in Himachal and hostel facilities for  seasonal labour
  6. Compliance of SC/HC orders-setting up helpdesk/grievance redressal centres at Panchayat, Block, Tehsil  and District levels and conducting employment and skill-based survey of the migrant workers who have returned from other states
  7. Dilution in labour laws be withdrawn and all changes scrapped and strengthening the time-bound  ‘Grievance Redressal’ system and Labour Courts Mandate the registration of all migrant labourers working in the state under ISWMA 1979

HPWS will be submitting the report to various state and central agencies for further advocacy and hopes that the HP Government will take adequate measures to protect the interests of the migrant worker communities in the state.

Read Complete Report

Feature Photo: Sumit Mahar, Volunteer HPWS

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