Connect with us

HW Community

Because sex sells quicker, moral & social values don’t

Published

on

condom advertisment on shimla buses

condom advertisment on shimla buses

SHIMLA- A HW reader in Shimla brought our attention to the new advertisement campaign in Shimla by a condom manufacturing company. A few government mini buses, running on local routes throughout the day, have covered every side of the buses with ‘Manforce coffee flavored condoms’ written all over them, both in English and Hindi to make sure there isn’t any discrimination on the basis of the respective literacy status of individuals. A poster of Sunny Leone is must to remind people that they all desire sex, thus, appealing them to flavor it in coffee with their newest line of flavored condoms. There isn’t anything to hide about sex. It’s a natural instinct and a basic human need. Moreover, the population of India is on rise. The protective and preventive sexual behavior must be promoted.

That’s actually one of the most effective, perhaps, the best method of advertisement; mobile throughout the city and impossible to ignore by anyone. The chances of being ignored have been substantially reduced by Sunny Leone poster and the overwhelming bus, printed with shouting words. Towards the rare side, there is a small massage box saying the condom prevents HIV AIDS, but the font is very small as compared to the picture and the name of the company, and is hardly noticeable. We guess, that should have been the focus of emphasis. At every bus stoppage, it grabs the eyes of all standing in wait of buses. Of course, the HRTC is paid handsome rent for lending the space on the its buses.

However, we wonder why the advertiser and the HRTC forgot to consider a bit more socially sensitive approach before going for it. If a soap is advertised on the same bus, we conclude that the product is used daily by all age groups. It’s not the same with condoms. They aren’t meant for all age groups, and you are displaying it to kids, school going children, and even to the families standing in wait of buses.

Here, in a city like Shimla, led by the borrowed beliefs, sthe common perception with which most of us grow up, direct us to see the concept of sexual behavior as a taboo, and the most uncomfortable topic to be stripped off at any social place. We live in a society that sees opposite sexes as aliens when it comes to sexual behavior. Perhaps, the public isn’t quite prepared to filter logic from the manipulated reality. Their minds are prone to be hijacked by the mess created by the instinctive curiosities to explore the opposite sex and the adulterated fantasies, which they create in their internal secret world when social norms force them to repress its expression.

Sunny Leone came to Bollywood from porn industry, and that’s the trick of utilizing maximum, not from her face, but the identity she carries with herself; being a porn actor. Porn is the manipulated form of sexual behavior, and doesn’t come under the circumference of natural human behavior and the social ethics. That makes it the duty of each of us to behave like a part of the society in which we are living and forming at the same time.

In the highly competitive world of marketing/product advertisement, for the business minded people, the trouble in being ethical and sensitive towards the society is that it deprives them from utilizing the best selling phenomenon. It’s not about only condom manufactures; newspapers, magazines, electronic media, TV shows, cinema etc. long for opportunities to sell their products, and sex is best tool to catch the attention of the consumers.
shimla-girls
The advent of the Internet has extended a hell of safe opportunities for the media, mainly for the print media. Especially, the Hindi newspapers are fetching huge traffic on their websites by using the sexually provocative content, which they serve like news.

newspapers and provocative content

They would title a post, “ Bollywood main badhi ashleelta, Dekhiye ye 15 photos”, and would post 15 most spicy pictures of celebs. If they find it hard to find still images on the Internet, then they would improvise with screen shots from videos.

amar ujala selling sex in himachal
The online editions of Amar Ujala has 18+ sections, Dainik Bhaskar features its spicy images in Bollywood section and so on. English dailies are second in the league for they run these sections under safe titles like sexual health.

Then the telecommunication services use text messages, inviting to join this girl or that girl in the “Garma-garma batain (Adult gossips)”. Here is a message from BSNL:
shimla sex on sale

These messages, in some cases, will go onto the extent of mentioning a fictitious name, age, which is always between 20-22 years, and the name of the institute nearby your location. In Shimla, RKMV is used to convince the subscriber that the girls are real. They sell it because people buy it, either trapped by the lusting curiosity or intentionally.

Who cares about the ethics and social responsibilities when it’s about profit? Why any businessman or advertiser would bother about anyone else around him/her? That’s the way Indian people have always been, making sure they survive amidst self-centered crowd. The profits matter because money makes the mayor go. All pleasures, happiness, and desires materialize with a touch of wealth. Moreover, being selfish, ignorant, and inconsiderate to already corrupted society doesn’t make one feel guilty of being corrupt himself.

A required level of the guilt is must to alarm an individual when he/she acts against the social harmony, behaves with extreme selfishness, and go on to exploit socially unethical tools to meet the ends. The guilt is what prevent us from repeating the same behavior and to correct the future course of our actions. That’s what the society lacks presently; sense of guilt and sensibility towards humanity.

However, there is a way out of this sickness. One needs to stand with the moral principles regardless to any comparison with what others behave like. We need to stop hiding our own villainy behind the curtain of references to that of others. Each of us makes society or public, and when we refer to it, we need not to exclude ourselves. Why is so that when it comes to collective responsibilities and duties towards the society, everyone except yourself or myself is public?

In nutshell, removing Sunny Leone or the condom advertisement isn’t going to solve the issue. We need to peep deep inside our own mind. We don’t support stereotype attitude in our criticism of any topic, so, as a suggestion to the manufacturers and to the HRTC, they should consider the same advertisement with some useful message like promotion of safety or prevention against STD (Sexually Transmitted Diseases), and avoid Sunny Leone or any provocative imagery on public transport. That’ll make it more reasonable for the public. We would request the media and telecommunications companies to follow the same.

Madan has studied English Literature and Journalism from HP University and lives in Shimla. He is an amateur photographer and has been writing on topics ranging from environmental, socio-economic, development programs, education, eco-tourism, eco-friendly lifestyle and to green technologies for over 9 years now. He has an inclination for all things green, wonderful and loves to live in solitude. When not writing, he can be seen wandering, trying to capture the world around him in his DSLR lens.

Environment

New Shimla Youth Carry Out Forest Cleaning Drive, Request Residents to Maintain Cleanliness

Published

on

yatan youth club new shimla

Shimla-Littering and waste disposal in forests in Himachal Pradesh is becoming a grieve environmental issue. Not only the tourists, but locals too contributing towards filling the forest with solid waste. The worst affected are the forests in tourist towns. The district administrations, the pollution control board, and the Municipal Corporations and Councils have no plan of action to deal with this problem. As usual, they are in deep slumber. They are only interested in getting photographed with brooms and masks, sweeping floors of some park, which is already clean.

There is only one Solid Waste Treatment Plant in the State, and that’s, too, has been turned into a dumping yard. A week ago, the heaps of waste were on fire, causing air pollution.

Unfortunately, a section of educated youth is responsible for littering. However, at the same time, a section of the same youth is making efforts to rectify the situation and create awareness in the society regarding cleanliness.

The latest example is the forest area near Kanlu Temple in Sector 4 of New Shimla.

The Yatan Youth Club of New Shimla carried out a cleaning campaign and found that not only domestic solid waste is being dumped into the forest but also the construction waste. The members of the club are carrying out this campaign in multiple rounds as it is not possible to collect entire waste in one day.

New Shimla Youth Club Cleaning Campaign
In the first round, the members collected a large amount of beer and plastic bottles, which were thrown into the forest by ignorant locals.

New Shimla Youth Club Cleaning Campaign 2

In the second round, they found plastic bags, baby diapers, sanitary napkins etc dumped into the forest, which are not only an environmental hazard but also a sanitation issue. Diapers and sanitary napkins, especially in monsoons, attracts flies and mosquitoes alongwith emitting a foul smell.

The members of the Club took the pain of taking out this waste from the forest as well, which is highly appreciable.

“Though the door-to-door garbage collection service is available in the locality during morning hours, the locals throw garbage generated during the day into the forest at evening,”

the members of the Youth Club told Himachal Watcher.

“Waste generated from maintenance or construction activity in the locality is also dumped into the forest, which is extremely harmful to the environment,”

the members added.

New Shimla Youth Club Cleaning Campaign 3

Forest After Cleanliness Drive

The Youth Club, through their campaign, has requested the locals to at least keep their surrounding clean and refrain from dumping waste into forests. The locals should take responsibility for their locality instead of indulging in littering, the members said.

At the same time, the Youth Club has sent out a message to youth in other localities to come ahead and take similar initiatives if they really want to bring a change.

Continue Reading

HW Community

Kullu Bus Accident: Death Toll Reaches 44, About 35 Injured, Several Critical

Published

on

By

Deaths in Kullu Bus Accident in 2019


SKullu-
The bus accident in Banjar sub-division of Kullu district has entered the list of biggest tragedies in Himachal Pradesh. Per the last information received, the death toll has reached 44, and over 30 injured are undergoing treatment at Banjar Civil Hospital, Kullu Hospital, and Hosptial in Mandi’s Nerchowk.

Several injured are in critical condition and have been referred to PGI, Chandigarh. The district administration fears a possible rise in the death toll considering the critical condition of the injured.

All deceased are said to hail from about 20 villages in Kullu and Mandi.

The accident has again exposed the State government’s hollow promises to take measures to reduce road accidents. There is still no check on vehicle maintenance and overloading, leave alone appropriately placing crash barriers on cliff-side of the roads.
Causes of Kullu Bus Accident in 2019

This 42-seater bus was carrying over 75 passengers, there were passengers on the roof as well, eye-witnesses confirm. The bus had left for Gada Gushaini from Banjar on Thursday evening at about 3:45 PM. The bus had not covered more than two kms when it plunged into a 500 feet deep gorge near ‘Bheot mod’ and landed in a Khada fter scraping the mountain face.
Banjar Bus Accident in Pictures

As per a Hindi Daily, the driver was untrained and was perhaps driving a bus for the first time.

Locals, who travelled in this bus daily, told another Hindi Daily that the bus was in poor condition and often developed technical snags. According to the Daily, the driver experienced a problem in shifting gears when the bus approached the ‘Bheot mod’ and began to move backwards uncontrolled before skidding off the road.

The Superintendent of Police, Kullu, Shalini Agnihotri said, the exact cause of the accident could only be ascertained after a proper probe.

Chief Minister Jairam Thakur, who visited the hospital to meet the injured said,

The road at the spot was not in bad condition. Prima facie it looks like a case of overloading. A meeting was held today to ensure that such incidents don’t happen in future

The driver is reported to have jumped off the bus. A Daily said the driver survived and fled the spot. However, official confirmation was awaited. Hearing the sound of the accident, the locals from nearby Bhumar village rushed to the spot. As per eyewitnesses, the bodies were scattered all over the steep mountain.

Moreover, the condition of crash-barriers install was quite poor. The single-row crash barriers were not installed properly and held no chance of stopping the bus from skidding off the road.

Pictures of Kullu Bus Accident in 2019
The bus was shredded into pieces and its parts were mangled all over the hill and the stream at the bottom of the gorge. The locals had a tough-time descending the steep hill. With the help of ropes, the bodies and injured were extricated and brought up to the road. Further, the locals formed human chains to carry the injured across gushing water of the stream.

Death toll in kullu bus accident

The accident is not the first of its kind. There have been several such accidents in the past in Himachal Pradesh. On April 9, 2018, 27 people including 24 children were killed in a school bus accident in Nurpur in Kangra district. In April 2017, 45 people had died when an overloaded bus had plunged into a gorge near Nerwa in Shimla district. In 2016, 17 had died when a bus fell into Beas river in Mandi district, 25 in Rampur in 2017, 31 in July 2015 when a bus fell into the Parvati in Kullu. Before that, May 2013, 42 people were killed as a private bus plunged into Beas river.

In 2019 alone, 430 people have died in 1,168 road accidents in Himachal Pradesh by May 31. Between 2009 and 2018, over 11,000 people had died in nearly 31,000 different road accidents in the state.

Every time an accident happens, probes are ordered and government issues statements taking vows to fix black spots and implement violation of traffic rules like overloading and rash driving strictly. Further, assurances are provided to take strict action against all government officials and those responsible for the accident. After a few months, the usual business continues as the government officials go back into deep slumber. No action is ever taken against government officials responsible for negligence.

It’s no different this time too, the chief minister has ordered a Magisterial probe while the state transport minister Govind Singh Thakur has made similar promises. How and what actions will be taken remains to be seen.

It’s seen over the year that no audits are conducted to assess the need for additional bus services. The rural areas face a huge problem due to the lack of sufficient bus services, which is also responsible for overloading. There are limited buses and people are left with no choice but to board on overloaded buses to reach their destinations.

Previous Video

The Regional Transport Office also has a role in such accidents because poorly maintained buses are passed easily. The Public Works Department has all the time to build a corrupt nexus with private contractors, but not to care to install much-needed crash barriers. The district administration and police hardly find time to run regular inspections to see if there is a paucity of bus services or buses are being overloaded.

Continue Reading

Campus Watch

Want to Participate in Sports Tournament? Pay Rs 3700: Shimla’s Private School to Students

Published

on

Auckland School Shimla making student to pay for sports tournament

Shimla-The Auckland House School, Shimla, had charged Rs. 4200 per student for a three-day picnic tour to Sadhupul organized about 10 days ago. Now, for a sports tournament in Palampur of Kangra district, the school is asking the students representing it to pay Rs 3700. It sounds absolutely absurd that instead of taking responsibility for the expenditure of the students representing it in the sports tournament, the school is asking students to pay a heavy fee for it. The school is already charging hefty annual fees from the students, but still asking for more. This is nothing more than a new way to extort money from parents. All of these allegations were labelled by the Student-Parent Association on Wednesday.

The school, however, defended itself by saying that participation in these events is not mandatory and parents are not forced in any way. Only those students who opt to participate would have to pay the said fees.

As per the parents, a sports tournament of missionary schools is being organized under the banner of Diocese of Amritsar from June 13 to 16 in Palampur. However, instead of incurring the expenditure for sending students to participate in it, the school is charging Rs 3700 from the students.

The parents alleged that to pressurize the parents, the school sends consent letters to parents just a couple of days before these events. The students are exposed to mental pressure and parents are compelled to sign these consent letters at the last moment. The other private institutions are also following the same pattern.

The parents alleged that the school is not refraining from looting students despite notifications and guidelines issued by the Directorate of Higher Education respectively on March 18, April 8, and May 4. The Association has demanded that the Director of Higher Education should take appropriate action to check this unjustified action of charging hefty amounts on the names of various events.

It’s pertinent to mention that the Association has been staging protests for the last four months against hefty, unjustified fees. They have been alleging that these schools have taken a form of mafia and has turned education into a purely profit-making business. Their protests had compelled the Directorate to issue guidelines to private schools to cut unjustified charges from fees. The Directorate had also ordered an inspection of all private schools running in all districts of the state. It was assured that necessary action would be taken after the completion of the inspection. However, no action was taken following the inspections. The Association had even alleged that schools didn’t even cooperate in inspection and did not provide details they were asked to submit by the Directorate. Moreover, the Directorate did not make findings of the inspection report public.

Some parents had also alleged that their children were made to go through mental harassment by school teachers. The children of those parents who were participating or supporting the protest were targeted individually, made to stand in class, and embarrassed.

However, the government did not intervene in any manner and let the schools enjoy all the liberties they wanted to.

The parents have again demanded that the government should form a regulatory body to check the financial exploitation of the parents by private schools. The Association has warned the government of more fierce protests in case it fails to meet the demands.

Continue Reading

Trending