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Because sex sells quicker, moral & social values don’t

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condom advertisment on shimla buses

condom advertisment on shimla buses

SHIMLA- A HW reader in Shimla brought our attention to the new advertisement campaign in Shimla by a condom manufacturing company. A few government mini buses, running on local routes throughout the day, have covered every side of the buses with ‘Manforce coffee flavored condoms’ written all over them, both in English and Hindi to make sure there isn’t any discrimination on the basis of the respective literacy status of individuals. A poster of Sunny Leone is must to remind people that they all desire sex, thus, appealing them to flavor it in coffee with their newest line of flavored condoms. There isn’t anything to hide about sex. It’s a natural instinct and a basic human need. Moreover, the population of India is on rise. The protective and preventive sexual behavior must be promoted.

That’s actually one of the most effective, perhaps, the best method of advertisement; mobile throughout the city and impossible to ignore by anyone. The chances of being ignored have been substantially reduced by Sunny Leone poster and the overwhelming bus, printed with shouting words. Towards the rare side, there is a small massage box saying the condom prevents HIV AIDS, but the font is very small as compared to the picture and the name of the company, and is hardly noticeable. We guess, that should have been the focus of emphasis. At every bus stoppage, it grabs the eyes of all standing in wait of buses. Of course, the HRTC is paid handsome rent for lending the space on the its buses.

However, we wonder why the advertiser and the HRTC forgot to consider a bit more socially sensitive approach before going for it. If a soap is advertised on the same bus, we conclude that the product is used daily by all age groups. It’s not the same with condoms. They aren’t meant for all age groups, and you are displaying it to kids, school going children, and even to the families standing in wait of buses.

Here, in a city like Shimla, led by the borrowed beliefs, sthe common perception with which most of us grow up, direct us to see the concept of sexual behavior as a taboo, and the most uncomfortable topic to be stripped off at any social place. We live in a society that sees opposite sexes as aliens when it comes to sexual behavior. Perhaps, the public isn’t quite prepared to filter logic from the manipulated reality. Their minds are prone to be hijacked by the mess created by the instinctive curiosities to explore the opposite sex and the adulterated fantasies, which they create in their internal secret world when social norms force them to repress its expression.

Sunny Leone came to Bollywood from porn industry, and that’s the trick of utilizing maximum, not from her face, but the identity she carries with herself; being a porn actor. Porn is the manipulated form of sexual behavior, and doesn’t come under the circumference of natural human behavior and the social ethics. That makes it the duty of each of us to behave like a part of the society in which we are living and forming at the same time.

In the highly competitive world of marketing/product advertisement, for the business minded people, the trouble in being ethical and sensitive towards the society is that it deprives them from utilizing the best selling phenomenon. It’s not about only condom manufactures; newspapers, magazines, electronic media, TV shows, cinema etc. long for opportunities to sell their products, and sex is best tool to catch the attention of the consumers.
shimla-girls
The advent of the Internet has extended a hell of safe opportunities for the media, mainly for the print media. Especially, the Hindi newspapers are fetching huge traffic on their websites by using the sexually provocative content, which they serve like news.

newspapers and provocative content

They would title a post, “ Bollywood main badhi ashleelta, Dekhiye ye 15 photos”, and would post 15 most spicy pictures of celebs. If they find it hard to find still images on the Internet, then they would improvise with screen shots from videos.

amar ujala selling sex in himachal
The online editions of Amar Ujala has 18+ sections, Dainik Bhaskar features its spicy images in Bollywood section and so on. English dailies are second in the league for they run these sections under safe titles like sexual health.

Then the telecommunication services use text messages, inviting to join this girl or that girl in the “Garma-garma batain (Adult gossips)”. Here is a message from BSNL:
shimla sex on sale

These messages, in some cases, will go onto the extent of mentioning a fictitious name, age, which is always between 20-22 years, and the name of the institute nearby your location. In Shimla, RKMV is used to convince the subscriber that the girls are real. They sell it because people buy it, either trapped by the lusting curiosity or intentionally.

Who cares about the ethics and social responsibilities when it’s about profit? Why any businessman or advertiser would bother about anyone else around him/her? That’s the way Indian people have always been, making sure they survive amidst self-centered crowd. The profits matter because money makes the mayor go. All pleasures, happiness, and desires materialize with a touch of wealth. Moreover, being selfish, ignorant, and inconsiderate to already corrupted society doesn’t make one feel guilty of being corrupt himself.

A required level of the guilt is must to alarm an individual when he/she acts against the social harmony, behaves with extreme selfishness, and go on to exploit socially unethical tools to meet the ends. The guilt is what prevent us from repeating the same behavior and to correct the future course of our actions. That’s what the society lacks presently; sense of guilt and sensibility towards humanity.

However, there is a way out of this sickness. One needs to stand with the moral principles regardless to any comparison with what others behave like. We need to stop hiding our own villainy behind the curtain of references to that of others. Each of us makes society or public, and when we refer to it, we need not to exclude ourselves. Why is so that when it comes to collective responsibilities and duties towards the society, everyone except yourself or myself is public?

In nutshell, removing Sunny Leone or the condom advertisement isn’t going to solve the issue. We need to peep deep inside our own mind. We don’t support stereotype attitude in our criticism of any topic, so, as a suggestion to the manufacturers and to the HRTC, they should consider the same advertisement with some useful message like promotion of safety or prevention against STD (Sexually Transmitted Diseases), and avoid Sunny Leone or any provocative imagery on public transport. That’ll make it more reasonable for the public. We would request the media and telecommunications companies to follow the same.

Madan has studied English Literature and Journalism from HP University and lives in Shimla. He is an amateur photographer and has been writing on topics ranging from environmental, socio-economic, development programs, education, eco-tourism, eco-friendly lifestyle and to green technologies for over 9 years now. He has an inclination for all things green, wonderful and loves to live in solitude. When not writing, he can be seen wandering, trying to capture the world around him in his DSLR lens.

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Video: Three Shimla MC Workers Caught Dumping Garbage in Forest, Suspended After Video Shared on Twitter

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Shimla MC Workers Dumping garbage into forest

Shimla- Three sanitation workers of Shimla Municipal Corporation were suspended after a video was posted on social media showing them disposing of a large amount of garbage in a forest area. The incident became an embarrassment for SMC as the video went viral on Twitter and reached Central officials and green activists.

As per the local who recorded the video, on November 22 at about 1:30 PM; he saw garbage being dumped in the forest near SMC parking on the cart-road.

A green activist of Healing Himalaya organization picked the video on Twitter and brought it to the attention of the officials of the Centre government. The organization tagged BK Agarwal, Secretary Lokpal, Govt. of India and IFS officer Parveen Kaswan.

Sanjeev Gupta, Secretary, ISCS, Home Ministry, also responded on the video and Tweeted,

“An absolute shocker. Stern action should be taken against these reckless murderers of the environment (most likely working for Shimla MC). Will take it up with the State Govt & Shimla MC.”

It’s pertinent to mention that Healing Himalayas had undertaken a cleaning campaign in the said area a few months back. The organization in its Tweet said,

“It is so disheartening to see our work being undone near lift Shimla.”

The SMC was directed to take action. It was found that the sanitation workers of the SEHB society were dumping about two tons of garbage collected from the lift area during one of its cleanliness campaigns.

However, instead of carrying it up to the road for transportation, they dumped it into the forest.  The workers were identified from the video and suspended.

According to the Commissioner, SMC, Pankaj Rai, the Area Supervisor and Sanitary Inspector have been served show-cause notices.

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Baddi Dumping Yard Case: Blow to Solan Admin as HC Directs Relocation of Family, Construction of House, Cow-Shelter

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Baddi Dumping Yard Case 2

Solan-As a blow to the trickery of District Administration, Solan, and the Baddi-Barotiwala-Nalagarh Development Authority (BBNDA), the Himachal Pradesh High Court on November 21, 2019, gave a big relief to the families forced to live in inhuman conditions in Baddi’s Kenduwal. These two authorities had been reluctant to relocate or compensate victim families. They went to the extent of not following the orders of the court. In fact, this case has highlighted the hypocrisy of the government over its own Swachh Bharat campaign. 

However, hearing the petition, a bench of Chief Justice L.Narayana Swamy and Justice Jyotsna Rewal Dua on november 21, 2019, passed orders directing the Deputy Commissioner, Solan, to identify a piece of land to relocate the family, provide them with a house, electricity and water connection, and consider construction of cow-shelters for their cattle to the satisfaction of the families.  The court also appointed Rajnish Maniktala, a senior advocate as Amicus Curiae to assist the court in this petition. Further, the implementation of Solid Waste Management Rules in the entire state has come under the ambit of this petition, which was filed by Shimla-based Advocate, Deven Khanna. 

The BBNDA and Baddi Municipal Council had turned the site at Kenduwal into an illegal dumping yard. The Authority was supposed to construct a Solid Waste Treatment Plant years ago, however, instead, it simply created a dumping yard and violated several environmental laws and guidelines. As per the petition, none of the 36 Conditions mentioned in the Environment Clearance letter are fulfilled by BBNDA. Such grieve environmental violation under the patronage of the state government is a matter of huge concern for the state. 

The houses of about 32 members of four families belonging to Gujjar families were located at this site. These families had been living here for over three decades. Creating dumping yard around their habitat had made their lives unbearable as well as unsafe due to unhygienic conditions arising due to this illegal dumping yard.

 

These families had been running from pillar to post seeking relief. However, none of the state government bodies, district administration, police, or the BBNDA authority listened to their grievance. Eventually, Suleman, on behalf of these families, approaches the court to file a PIL.

About six months ago, the court had eventually asked the Authorities to relocate the family to a piece of land that is located at a considerable distance from the dumping yard.

However, BBNDA defied the orders of the court and, in a bid to allegedly threaten the families, it demolished their cow-sheds last month. Over 80 cattle, including about 40 cows and newborns, were left shelter-less to face winters under the open sky.  The families had alleged that officials trespassed and demolished their cow-sheds without showing any orders from any authority. Instead, the officials used police force, including armed jawans, to scare them. Himachal Watcher had published a story regarding the same along with a video of the said demolition being carried out.

Surprisingly, none of the other media (dailies and regional news portals) covered this news. In fact, media hardly showed any interest in this petition ever. It appears, belonging to minority community, the suffering of these Gujjar families did not appeal to anyone except the State High Court. 

Through their advocate, Khanna, the families have also filed a contempt petition in the court, which is pending.

Meanwhile, hearing the main petition, the said orders were passed by the court.

“In the peculiar facts and circumstances of the case, we permit the petitioner to approach the Deputy Commissioner Concerned by filing a separate application with a prayer for relocation of his house to the extent of land, which is in his occupation, to any other suitable area to the satisfaction of the petitioner,”

the bench said in its order.

“If such approached by way of application is made to the DC concerned, the said Authority shall consider his request and pass appropriate order at the earlier,”

the bench said.

“It is stated by the learned counsel for the petitioner that the cow-shed, having cattle, was demolished. For this purpose, DC concerned to also look into the matter while considering the application of the petitioner for relocation/construction of house/ow-shed as well as providing electricity and water connection for the decent living of the petitioner,”

the bench directed the DC referring to the act of demolishing petitioner’s cow-shelter.

It’s pertinent to mention that when previously contacted by HW, the DC, Solan, had termed this as a case of encroachment, and had said that these families are not eligible for relocation as they are not covered by any such policy.  Considering the indifference of the district administration, the current order has come as a blow to it.

The next hearing has been scheduled for December 16, 2019. 

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CBI Probe in Kotkhai Gudia Case Under Scanner, Forensic Report Suggests Involvement of More Than One Person

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Kotkhai Gudia case forensic experts report

Shimla-Gudia Nyay Manch has demanded fresh probe into the ill-fated 2017 Kotkhai Gudia rape and murder case after new revelations were made in the recent hearing in the case.   

The case was closed by the Central Bureau of Investigation (CBI) team after booking and arresting a woodcutter for the said crime with a conclusion that it was not a gangrape and only one person was involved. The turn of events left the family of the 16-year-old victim and the people of the state stumped and unsatisfied. Media reports had also challenged the probe

While CBI claimed to have solved the case after eleven months of investigation, hardly anyone was convinced that a woodcutter could have possibly committed this crime and managed to fool CBI and bribe nine police personals including IG, SP, and DSP to frame wrong people.

The accused police officials, who were booked for the custodial killing of Suraj – one of the six suspects allegedly framed by them, were defending someone, the public suspected. There were many other questions which remained unanswered thus the CBI’s claim failed to convince anyone that justice was done to Gudia.

After a silence of about one year, the inquiry conducted by the CBI is in the public court. During the hearing of the case of custodial death at Chandigarh-based CBI court, forensic experts claimed that there is a possibility that more than one persons were involved in the rape and murder of Gudia.

These forensic experts – HV Acharya, Assistant Director, Forensic Science Laboratory, Gandhinagar, and Hemangi Shah Assistant Director, Forensic Psychological Division, Directorate of Forensic Science, Gandhinagar- had conducted polygraph and Brain Electrical Oscillation Signature Profiling (BEO) tests on the five accused – Rajinder Singh, Lokjan, Deepak, Ashish Chauhan, and Subhash Singh.

During this hearing, they were cross-questioned by the defense counsel, Atvinder Singh.

Singh asked Dr Acharya if he still stands by his observation that the crime in Gudia was conducted by more than one person, Acharya said “Yes” as an affirmative response. Dr Shan also supported Acharya.

A joint observation report was compiled by the two experts and submitted to the CBI.

While their report clearly said that no role of these five accused was observed in Gudia case. Their report had also said that no role of Rajinder was observed in killing of Suraj.

Moreover, the report of these experts has also observed that there was “definite police effort to defend someone”.

The experts stood by their observation that these six accused were arrested and tortured without any direct evidence.

The Gudia Nyay Manch is up in arms again against CBI for an allegedly botched up investigation in the case. The Manch said it would be staging fresh protest against CBI soon.

What is Kotkhai Gudia Case

On July 4, 2017, a 16-year-old girl, who was returning home from her school in Mahasu are of Kotkhai, Shimla, went missing. Her naked body was found in the forest of Halaila on July 6. As per the initial investigation by the police SIT, Gudia was gang-raped and then murdered. The SIT on July 13 arrested six persons claiming that they cracked the case.

However, the family and locals were not convinced that these six accused, five of which were laborers and daily wagers, had committed the crime. The pubic, as well as the media, wasn’t convinced with the theory given by the police SIT. On July 18, public outrage was witnessed after one of these accused was killed in the police custody while locked up at the police station, Kotkhai. The locals pelted stones on the police staff and compelled them to leave the station. The station was then set on fire.

Under huge pressure from the public, then Congress-led state government asked the CBI to investigate the case. By the end of August 2017, CBI had arrested nine police officials including the head of the SIT Zahur H Zaidi, IG, Southern Range, DSP, Theog, Manoj Joshi, and six others for the custodial killing of Suraj. Later, the CBI also booked then Superintendent of Police, Shimla, D W Negi.

In its charge-sheet submitted to the court, the CBI had said that all six accused were falsely framed by the SIT.

The CBI had filed a separate case to investigate rape and murder of Gudia. The CBI team investigated for next eleven months without any success, thereby, facing backlash from the state high court over delay in the investigation. Ultimately, disappointed with the CBI, the court questioned the competence of CBI and asked its Director to appear personally before it.

Immediately after this summon, CBI claimed to have cracked the case in which a woodcutter was arrested. The case was considered to be closed thereafter.

However, doubts remain over botched up CBI investigation in the case.  

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