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Because sex sells quicker, moral & social values don’t

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condom advertisment on shimla buses

condom advertisment on shimla buses

SHIMLA- A HW reader in Shimla brought our attention to the new advertisement campaign in Shimla by a condom manufacturing company. A few government mini buses, running on local routes throughout the day, have covered every side of the buses with ‘Manforce coffee flavored condoms’ written all over them, both in English and Hindi to make sure there isn’t any discrimination on the basis of the respective literacy status of individuals. A poster of Sunny Leone is must to remind people that they all desire sex, thus, appealing them to flavor it in coffee with their newest line of flavored condoms. There isn’t anything to hide about sex. It’s a natural instinct and a basic human need. Moreover, the population of India is on rise. The protective and preventive sexual behavior must be promoted.

That’s actually one of the most effective, perhaps, the best method of advertisement; mobile throughout the city and impossible to ignore by anyone. The chances of being ignored have been substantially reduced by Sunny Leone poster and the overwhelming bus, printed with shouting words. Towards the rare side, there is a small massage box saying the condom prevents HIV AIDS, but the font is very small as compared to the picture and the name of the company, and is hardly noticeable. We guess, that should have been the focus of emphasis. At every bus stoppage, it grabs the eyes of all standing in wait of buses. Of course, the HRTC is paid handsome rent for lending the space on the its buses.

However, we wonder why the advertiser and the HRTC forgot to consider a bit more socially sensitive approach before going for it. If a soap is advertised on the same bus, we conclude that the product is used daily by all age groups. It’s not the same with condoms. They aren’t meant for all age groups, and you are displaying it to kids, school going children, and even to the families standing in wait of buses.

Here, in a city like Shimla, led by the borrowed beliefs, sthe common perception with which most of us grow up, direct us to see the concept of sexual behavior as a taboo, and the most uncomfortable topic to be stripped off at any social place. We live in a society that sees opposite sexes as aliens when it comes to sexual behavior. Perhaps, the public isn’t quite prepared to filter logic from the manipulated reality. Their minds are prone to be hijacked by the mess created by the instinctive curiosities to explore the opposite sex and the adulterated fantasies, which they create in their internal secret world when social norms force them to repress its expression.

Sunny Leone came to Bollywood from porn industry, and that’s the trick of utilizing maximum, not from her face, but the identity she carries with herself; being a porn actor. Porn is the manipulated form of sexual behavior, and doesn’t come under the circumference of natural human behavior and the social ethics. That makes it the duty of each of us to behave like a part of the society in which we are living and forming at the same time.

In the highly competitive world of marketing/product advertisement, for the business minded people, the trouble in being ethical and sensitive towards the society is that it deprives them from utilizing the best selling phenomenon. It’s not about only condom manufactures; newspapers, magazines, electronic media, TV shows, cinema etc. long for opportunities to sell their products, and sex is best tool to catch the attention of the consumers.
shimla-girls
The advent of the Internet has extended a hell of safe opportunities for the media, mainly for the print media. Especially, the Hindi newspapers are fetching huge traffic on their websites by using the sexually provocative content, which they serve like news.

newspapers and provocative content

They would title a post, “ Bollywood main badhi ashleelta, Dekhiye ye 15 photos”, and would post 15 most spicy pictures of celebs. If they find it hard to find still images on the Internet, then they would improvise with screen shots from videos.

amar ujala selling sex in himachal
The online editions of Amar Ujala has 18+ sections, Dainik Bhaskar features its spicy images in Bollywood section and so on. English dailies are second in the league for they run these sections under safe titles like sexual health.

Then the telecommunication services use text messages, inviting to join this girl or that girl in the “Garma-garma batain (Adult gossips)”. Here is a message from BSNL:
shimla sex on sale

These messages, in some cases, will go onto the extent of mentioning a fictitious name, age, which is always between 20-22 years, and the name of the institute nearby your location. In Shimla, RKMV is used to convince the subscriber that the girls are real. They sell it because people buy it, either trapped by the lusting curiosity or intentionally.

Who cares about the ethics and social responsibilities when it’s about profit? Why any businessman or advertiser would bother about anyone else around him/her? That’s the way Indian people have always been, making sure they survive amidst self-centered crowd. The profits matter because money makes the mayor go. All pleasures, happiness, and desires materialize with a touch of wealth. Moreover, being selfish, ignorant, and inconsiderate to already corrupted society doesn’t make one feel guilty of being corrupt himself.

A required level of the guilt is must to alarm an individual when he/she acts against the social harmony, behaves with extreme selfishness, and go on to exploit socially unethical tools to meet the ends. The guilt is what prevent us from repeating the same behavior and to correct the future course of our actions. That’s what the society lacks presently; sense of guilt and sensibility towards humanity.

However, there is a way out of this sickness. One needs to stand with the moral principles regardless to any comparison with what others behave like. We need to stop hiding our own villainy behind the curtain of references to that of others. Each of us makes society or public, and when we refer to it, we need not to exclude ourselves. Why is so that when it comes to collective responsibilities and duties towards the society, everyone except yourself or myself is public?

In nutshell, removing Sunny Leone or the condom advertisement isn’t going to solve the issue. We need to peep deep inside our own mind. We don’t support stereotype attitude in our criticism of any topic, so, as a suggestion to the manufacturers and to the HRTC, they should consider the same advertisement with some useful message like promotion of safety or prevention against STD (Sexually Transmitted Diseases), and avoid Sunny Leone or any provocative imagery on public transport. That’ll make it more reasonable for the public. We would request the media and telecommunications companies to follow the same.

Madan has studied English Literature and Journalism from HP University and lives in Shimla. He is an amateur photographer and has been writing on topics ranging from environmental, socio-economic, development programs, education, eco-tourism, eco-friendly lifestyle and to green technologies for over 9 years now. He has an inclination for all things green, wonderful and loves to live in solitude. When not writing, he can be seen wandering, trying to capture the world around him in his DSLR lens.

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Himachal’s LPG Supply Hit Amid Global Tensions, Likely to Affect Hospitality Industry

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LGP shortage in himachal pradesh

Shimla—A quiet but worrying crisis is unfolding in Himachal Pradesh. Across several districts, traders, hoteliers, and restaurant owners are reporting a sharp shortage of commercial LPG cylinders, leaving many establishments with barely a few days’ supply. In a state where tourism drives the local economy, disruptions in cooking fuel supply can quickly escalate into a wider economic concern.

Local reports indicate the shortage is already affecting hospitality businesses. Traders in Shimla have warned that commercial gas stocks may last only a couple of days if fresh deliveries do not arrive soon, according to a report by Amar Ujala. Restaurant owners have echoed similar concerns in Solan and nearby tourist towns, where businesses fear that kitchens may soon struggle to operate without regular supplies, as reported by Dainik Jagran.

At first glance, the shortage appears to be a regional supply bottleneck. In reality, the problem is tied to wider disruptions in global energy markets triggered by the ongoing tensions in West Asia.

Tourism economy vulnerable to fuel disruption

Himachal Pradesh’s tourism sector relies heavily on thousands of small and medium establishments—restaurants, cafés, dhabas, and hotels. Unlike large metropolitan areas where piped natural gas networks are expanding, most commercial kitchens in the hill state still depend almost entirely on LPG cylinders.

This dependence makes the sector particularly vulnerable. Even short supply disruptions can force restaurants to reduce operations, limit menus, or temporarily shut down.

Industry bodies across India have already sounded the alarm. Restaurant operators have warned that continued supply disruptions could lead to closures across the sector. For a tourism-driven state like Himachal Pradesh, such disruptions can ripple through the wider economy.

The global trigger: instability in West Asia

The roots of the crisis lie thousands of kilometers away. The conflict involving the United States and Iran has begun affecting energy markets and shipping routes in the Gulf region.

A key concern is the Strait of Hormuz, one of the world’s most important energy corridors through which a large share of global oil and LPG shipments pass. India’s dependence on this route is substantial. Energy analysts estimate that a majority of India’s LPG imports originate from Gulf countries and move through this narrow maritime passage, as noted in a report by The New Indian Express.

Any instability in the region immediately affects supply chains. Shipping risks rise, insurance premiums increase, and cargo movement slows. These pressures eventually filter down to domestic markets.

Recent reports have also linked rising LPG prices and supply concerns to the Middle East crisis, with consumers expressing worry about the impact of the conflict on cooking gas costs, according to ANI News.

Domestic prioritisation, commercial shortage

When supplies tighten, governments typically prioritise household consumption. Domestic LPG cylinders are considered essential for daily cooking, and maintaining their availability becomes a policy priority.

However, this often leaves commercial users facing reduced allocations. Restaurants and hotels depend almost entirely on commercial cylinders, which are distributed through a separate supply channel.

In response to the emerging supply concerns, the government has reportedly taken steps to ensure adequate domestic availability of LPG, including directing refiners to increase production and manage distribution more closely, as reported by The Economic Times.
While such measures protect households, they can intensify shortages for commercial establishments.

Geography amplifies the problem

Himachal Pradesh faces additional logistical challenges. LPG cylinders used in the state are largely transported from bottling plants located outside its borders. Moving these supplies across mountainous terrain involves long supply chains and limited transport routes.
When upstream deliveries slow down—whether at ports, refineries, or bottling plants—the impact reaches hill towns more quickly and more sharply.

At the same time, alternatives remain limited. Large-scale piped gas networks are rare in the state, and many commercial kitchens lack the electrical capacity required for high-energy cooking equipment.

A warning for energy resilience

The emerging LPG shortage in Himachal Pradesh is more than a temporary supply issue. It highlights a deeper vulnerability in India’s energy system—heavy dependence on imported fuel and fragile supply chains exposed to geopolitical shocks.

For a café owner in Shimla or a hotel operator in Manali, the geopolitics of West Asia may seem distant. Yet the current situation demonstrates how closely global energy flows are tied to local economies.

A disruption in the Persian Gulf can slow tanker shipments, delay fuel supplies at Indian ports, disrupt distribution networks—and ultimately affect the availability of cooking gas in a Himalayan kitchen.

As the situation evolves, the hope in Himachal Pradesh is that supply lines stabilise quickly. But the episode offers a clear lesson: in an interconnected world, even the quiet kitchens of the mountains are not insulated from global conflict.

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Mandi’s Monsoon Tragedy and the Cost of Ignored Warnings

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Mandi district in photos after flash floods

Mandi|July 11, 2025   — In the lap of the Himalayas, nestled among deodar forests and flowing streams, the district of Mandi has long stood as a symbol of Himachal’s tranquil beauty. But in the monsoon of 2025, that tranquillity was shattered — not by nature alone, but by a deadly combination of climate extremes, administrative apathy, and long-ignored warnings.

This year’s monsoon came not as a nurturing rain, but as a devastating deluge. What began in late June as a forecasted spell of heavy rainfall turned into one of the deadliest natural disasters in recent memory for Himachal Pradesh. And no place bore the brunt quite like Mandi.

The Collapse of Safety

Between June 20 and July 10, the state witnessed 91 rain-related deaths, out of which 17 occurred in Mandi district alone, making it the hardest-hit region according to the State Disaster Management Authority. More than 750 homes were completely destroyed, and another 880 partially damaged, while 10 bridges, multiple roads, and entire stretches of power and water infrastructure were washed away. In just 21 days, the estimated damage statewide crossed ₹750 crore.

Mandi district in photos after flash floods2

The primary culprits? Landslides, cloudbursts, and flash floods — many of which occurred in the dead of night, catching villagers off guard.

In Siyathi village, 67 lives were saved not by sirens or warning systems, but by a dog’s bark. A resident, Narendra, told media:

“It was midnight. We were sleeping. Suddenly the dog began barking non-stop. We ran out. Within minutes, the entire hillside collapsed and our homes were buried.”

The dog, unnamed but hailed as a hero, became a symbol of what worked in a place where institutional response did not.

A Night of Heroes in Deji Village

In nearby Deji, two college students — Ronid Pundir and Sahil Thakur — from Thunag Horticulture College became real-life saviours. When a sudden cloudburst triggered a flash flood in the dead of night, the duo ran from house to house, waking families and helping them escape. Their actions helped evacuate over 150 people.

mandi natural disaster

“We didn’t think twice. We just saw the water rising and started pulling people out,” Ronid told the media.

Despite such moments of courage, the tragedy left deep scars. In many parts of Seraj, Karsog, and Sundernagar subdivisions, residents reported that local authorities failed to respond in time. Emergency shelters were ill-equipped. In remote hamlets, stranded families waited hours, sometimes days, for rescue.
Mandi district in photos after flash floods3

A Failure of Planning, Not Just Weather

Himachal’s vulnerability to extreme weather is well known. Yet critics argue that poor land use planning, unregulated construction near rivers, and unsafe road-cutting practices have greatly magnified the disaster’s impact.

Geologists and environmentalists have warned for years that road expansion projects and large-scale deforestation in hill regions have weakened slope stability. In many places, construction has occurred dangerously close to water channels, despite repeated advisories.

This time, the warnings played out in real-time — with mud, stone, and entire homes tumbling into ravines.

Government Response: Promises and Limitations

Chief Minister Sukhvinder Singh Sukhu visited the worst-affected villages, including Baga, Syanj, and Panglyur, personally distributing relief materials and speaking with the victims.

“No family should feel alone. The state stands with you,” he said during a relief camp visit.

The state government announced ₹7 lakh in compensation per fully destroyed house, and temporary shelters for displaced families. In contrast, the central government’s compensation — capped at ₹1.3 lakh — has drawn criticism from state ministers and the public alike.

Revenue Minister Jagat Singh Negi remarked:

“What we’re getting from the Centre is insufficient. Our people are suffering. We need stronger, faster support.”

A Glimpse into the Future

Perhaps the most chilling aspect of this disaster is that it may be only the beginning. Scientists warn that climate change is accelerating the frequency and intensity of such events in the Himalayas. Increased temperatures are destabilizing glaciers. Erratic rainfall patterns are overwhelming natural drainage systems.

Experts now call for a complete reassessment of infrastructure policy in Himachal — including bans on construction near rivers, better slope-stabilization in road projects, and improved early warning systems for landslides and flash floods.

“What’s happening is not natural anymore,” said a climate scientist from IIT Mandi. “It’s a man-made disaster wrapped in nature’s disguise.”

Beyond Numbers: The Lives Left Behind

In the hills of Mandi, statistics cannot capture the grief. Each day, as clouds gather, a quiet anxiety grips the village once more.

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War Is Not a Spectacle, Soldiers Are Not Content, and Journalism is Not War-Mongering

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indian-mainstream-media-cartoon

Shimla– In times of conflict, journalism must rise to its noblest purpose: truth, accountability, and responsibility. And yet, as India and Pakistan faced off once again across borders—bullets flying, lives lost, families shattered—a section of the Indian media turned tragedy into theatre.

From the moment reports of cross-border attacks surfaced, several primetime news anchors transformed their studios into shrill war rooms. Not to inform, but to inflame. Graphic war music, animated explosions, ticker tapes screaming “BREAKING”—the spectacle began. As soldiers bled on the border, TV screens bled hyperbole.

The most damning criticism did not come from adversaries but from global media observers. The BBC described Indian news channels’ coverage as “jingoistic and unhinged”. Al Jazeera and The Guardian echoed similar sentiments, noting how unverified reports, doctored videos, and belligerent studio debates replaced sober reportage.

Anchors, who had never seen a trench or a frontline, banged desks demanding military action. Unconfirmed reports were aired without attribution. Words like “annihilation,” “revenge,” and “surgical strike 2.0” were thrown around with theatrical bravado. There was no time to pause for facts. There was no room for nuance. There was only TRP.

The absurdity reached its peak when a few channels aired animations of fighter jets with triumphant music. Meanwhile, real families were burying their dead – soldiers and civilians alike.

In this chaos, journalism died a quiet death.

Media as Vultures

The metaphor is tragically apt. These channels, masquerading as patriots, behaved like vultures—circling the battlefield, feeding off the dead for ratings. Their hunger wasn’t for truth, but for viewership. They amplified hatred, dismissed dissent, and turned war into primetime entertainment.

And in doing so, they embarrassed India, not just at home but before the world.

The Cost of Sensationalism

When media loses its spine, democracy loses its mirror. The consequence is not just embarrassment—it’s danger. Misinformation in wartime can escalate conflict, trigger communal unrest, and mislead policymakers. A responsible media can cool tensions. An irresponsible one can fan the flames.

We must ask: Where is the human cost of war—the widows, the orphans, the destroyed homes? Where is the perspective from peace-builders, historians, and diplomats? Journalism is not supposed to echo government talking points—it is supposed to hold power to account, especially in wartime.

What Needs to Change

The Press Council of India, the News Broadcasting & Digital Standards Authority (NBDSA), and civil society must take stronger action against media outlets that violate ethical standards. Viewers too must switch off noise in favor of news. The Indian media must remember that its loyalty is to truth—not to war, not to government, and certainly not to TRP.

War is not a spectacle. Soldiers are not content. And journalism is not war-mongering.

It is time Indian newsrooms return to their core duty: informing citizens with accuracy, dignity, and humanity.

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