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Media aptly promoting Blue Whale in Himachal, flaunting all ethical guidelines

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Shimla: Researchers in the field of psychology have thrown significant light on the impact of news of suicide on other vulnerable people in the society. Based on researches, the World Health Organization (WHO) has also laid some guidelines that the journalist should keep in mind while reporting news related to suicide, especially those related to celebrities.

These guidelines are based on studies carried on Imitative suicidal behaviours as a response to reportage or portrayal of suicide in news or entertainment media.

However, media hardly cares for these ethics or guidelines to make it more sensational. The way of reporting is only fueling curiosity about this concept among teenagers, who are already prone to high-risk taking behavior.

For instance, in Bagadi village of Deha-Balsan region of Shimla district, a 10-years-old boy said to have ended his life on September 13. Parents found a paper on which the boy had reportedly left a suicide note. The note said “No one loves me”, therefore, “I am going away”.

The parents declined to file any police complaint and did not permit an autopsy.

So far there is no evidence of Blue Whale challenge. We are investigating the case,

said SP Shimla Soumya Sambasivan. However, she suspected involvement of the game. Therefore it is still a suspected case.

As per a report published by Hindustan Times, the father said his son was not well, and he had made a suicide attempt earlier too.

However, the news channels and some national Hindi Dailies have already confirmed that the boy killed himself after playing what called the Blue Whale game. Though this concept has nothing to do with a whale hunting something or someone, the Daily has dedicated a complete page suggesting a unique theory. With a sensational infographic showing a scary aquatic organism with a tortoise clutched between its jaws, the Daily referred to the game as a daring “challenge”. The scary creature shown in the infographic is not even real. Moreover, the daily has also published the suicide note.

Through boxes, the Daily narrated the same old story of how children fall victim to this game. The Daily went on to say that the child hanged himself as a punishment for failing to solve some puzzles given to him by the curator. However, there are no facts or evidence to support claims made in the theory.

Surprisingly, the police have seized a mobile that the boy was using but did not confirm the presence of any sign that the boy killed himself after playing the game.

There is no sign on the arm and no sign of self-mutilation on his body.

As per the report published by HT, the police said

It wasn’t possible for him to play the game. He did not have access to either internet or mobile phone for long. However, for the last few days, he used to play some game on the mobile phone of a carpenter working in their house.

The police said it is yet to investigate the case before it could confirm any relation of the suicide with the sinister game.

Cautions for media in reporting suicides

According to WHO, media plays a significant role in encouraging pre-existing suicidal tendencies in vulnerable individuals like those suffering from depression, emotional stress, or some sort of mental health problems. Other studies and experts in the field of psychology and psychiatry suggest that the extensive, prominent, sensationalist coverage including an explicit description of the method and spot of suicide cast a significant influence on vulnerable individuals.

Media reporting of suicide can lead to imitative suicidal behaviours. The imitation is more evident under some circumstances than others. It varies as a function of time, peaking within the first three days and leveling off by about two weeks, but sometimes lasting longer,

said the WHO report.

It is related to the amount and prominence of coverage, with repeated coverage and ‘high impact’ stories being most strongly associated with imitative behaviors

, it said.

At the same time media shares the responsibility of educating people, creating awareness regarding factors responsible for the majority of suicides like mental health, and encouraging vulnerable people to seek help and prevent suicides.

Cautions to be taken while reporting suicide

Some of the caution that journalists should take while reporting news related to suicide include:

  • To avoid language which sensationalizes or normalizes suicide or present it as a solution to problems
  • Avoid prominent placement and undue repetition of stories about suicide
  • Avoid explicit description of the method used in a completed or attempted suicide
  • Avoid providing detailed information about the site of a completed or attempted suicide
  • Avoid using the word “suicide” in headlines
  • Exercise cautions in using photographs on video footage
  • Taking special caution in reporting celebrity suicides
  • Show due consideration for people bereaved by suicide
  • Provide information about where to seek help
  • Use of sources of reliable information

Suggested Read for Media Persons

Media persons could go through a study titled “The influence of suggestion on suicide: Substantive and theoretical implications of the Werther effect” published by Phillips DP in American Sociological Review in 1974.

He had conducted this seminal study to compare the number of suicides occurring in the months in which a front-page article on suicide appeared in the (US) press with the number occurring in the months in which no such article appeared.

Prevention of suicide in children
The best prevention here appears to be giving more time to your children, at least enough to observe changes in their behavior, if any. The advisories are asking parents to reach a counselor if they observe symptoms like isolation, withdrawal from routine activities, and a decrease in the time that their children used to spend with them or the appetite.

If a child is already an introvert, then it must be ensured that he gets more time from parents to express his emotions. A friendly relationship would help bridge the communication gap between the teens and their parents.

Madan has studied English Literature and Journalism from HP University and lives in Shimla. He is an amateur photographer and has been writing on topics ranging from environmental, socio-economic, development programs, education, eco-tourism, eco-friendly lifestyle and to green technologies for over 9 years now. He has an inclination for all things green, wonderful and loves to live in solitude. When not writing, he can be seen wandering, trying to capture the world around him in his DSLR lens.

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Himachal’s LPG Supply Hit Amid Global Tensions, Likely to Affect Hospitality Industry

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LGP shortage in himachal pradesh

Shimla—A quiet but worrying crisis is unfolding in Himachal Pradesh. Across several districts, traders, hoteliers, and restaurant owners are reporting a sharp shortage of commercial LPG cylinders, leaving many establishments with barely a few days’ supply. In a state where tourism drives the local economy, disruptions in cooking fuel supply can quickly escalate into a wider economic concern.

Local reports indicate the shortage is already affecting hospitality businesses. Traders in Shimla have warned that commercial gas stocks may last only a couple of days if fresh deliveries do not arrive soon, according to a report by Amar Ujala. Restaurant owners have echoed similar concerns in Solan and nearby tourist towns, where businesses fear that kitchens may soon struggle to operate without regular supplies, as reported by Dainik Jagran.

At first glance, the shortage appears to be a regional supply bottleneck. In reality, the problem is tied to wider disruptions in global energy markets triggered by the ongoing tensions in West Asia.

Tourism economy vulnerable to fuel disruption

Himachal Pradesh’s tourism sector relies heavily on thousands of small and medium establishments—restaurants, cafés, dhabas, and hotels. Unlike large metropolitan areas where piped natural gas networks are expanding, most commercial kitchens in the hill state still depend almost entirely on LPG cylinders.

This dependence makes the sector particularly vulnerable. Even short supply disruptions can force restaurants to reduce operations, limit menus, or temporarily shut down.

Industry bodies across India have already sounded the alarm. Restaurant operators have warned that continued supply disruptions could lead to closures across the sector. For a tourism-driven state like Himachal Pradesh, such disruptions can ripple through the wider economy.

The global trigger: instability in West Asia

The roots of the crisis lie thousands of kilometers away. The conflict involving the United States and Iran has begun affecting energy markets and shipping routes in the Gulf region.

A key concern is the Strait of Hormuz, one of the world’s most important energy corridors through which a large share of global oil and LPG shipments pass. India’s dependence on this route is substantial. Energy analysts estimate that a majority of India’s LPG imports originate from Gulf countries and move through this narrow maritime passage, as noted in a report by The New Indian Express.

Any instability in the region immediately affects supply chains. Shipping risks rise, insurance premiums increase, and cargo movement slows. These pressures eventually filter down to domestic markets.

Recent reports have also linked rising LPG prices and supply concerns to the Middle East crisis, with consumers expressing worry about the impact of the conflict on cooking gas costs, according to ANI News.

Domestic prioritisation, commercial shortage

When supplies tighten, governments typically prioritise household consumption. Domestic LPG cylinders are considered essential for daily cooking, and maintaining their availability becomes a policy priority.

However, this often leaves commercial users facing reduced allocations. Restaurants and hotels depend almost entirely on commercial cylinders, which are distributed through a separate supply channel.

In response to the emerging supply concerns, the government has reportedly taken steps to ensure adequate domestic availability of LPG, including directing refiners to increase production and manage distribution more closely, as reported by The Economic Times.
While such measures protect households, they can intensify shortages for commercial establishments.

Geography amplifies the problem

Himachal Pradesh faces additional logistical challenges. LPG cylinders used in the state are largely transported from bottling plants located outside its borders. Moving these supplies across mountainous terrain involves long supply chains and limited transport routes.
When upstream deliveries slow down—whether at ports, refineries, or bottling plants—the impact reaches hill towns more quickly and more sharply.

At the same time, alternatives remain limited. Large-scale piped gas networks are rare in the state, and many commercial kitchens lack the electrical capacity required for high-energy cooking equipment.

A warning for energy resilience

The emerging LPG shortage in Himachal Pradesh is more than a temporary supply issue. It highlights a deeper vulnerability in India’s energy system—heavy dependence on imported fuel and fragile supply chains exposed to geopolitical shocks.

For a café owner in Shimla or a hotel operator in Manali, the geopolitics of West Asia may seem distant. Yet the current situation demonstrates how closely global energy flows are tied to local economies.

A disruption in the Persian Gulf can slow tanker shipments, delay fuel supplies at Indian ports, disrupt distribution networks—and ultimately affect the availability of cooking gas in a Himalayan kitchen.

As the situation evolves, the hope in Himachal Pradesh is that supply lines stabilise quickly. But the episode offers a clear lesson: in an interconnected world, even the quiet kitchens of the mountains are not insulated from global conflict.

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Mandi’s Monsoon Tragedy and the Cost of Ignored Warnings

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Mandi district in photos after flash floods

Mandi|July 11, 2025   — In the lap of the Himalayas, nestled among deodar forests and flowing streams, the district of Mandi has long stood as a symbol of Himachal’s tranquil beauty. But in the monsoon of 2025, that tranquillity was shattered — not by nature alone, but by a deadly combination of climate extremes, administrative apathy, and long-ignored warnings.

This year’s monsoon came not as a nurturing rain, but as a devastating deluge. What began in late June as a forecasted spell of heavy rainfall turned into one of the deadliest natural disasters in recent memory for Himachal Pradesh. And no place bore the brunt quite like Mandi.

The Collapse of Safety

Between June 20 and July 10, the state witnessed 91 rain-related deaths, out of which 17 occurred in Mandi district alone, making it the hardest-hit region according to the State Disaster Management Authority. More than 750 homes were completely destroyed, and another 880 partially damaged, while 10 bridges, multiple roads, and entire stretches of power and water infrastructure were washed away. In just 21 days, the estimated damage statewide crossed ₹750 crore.

Mandi district in photos after flash floods2

The primary culprits? Landslides, cloudbursts, and flash floods — many of which occurred in the dead of night, catching villagers off guard.

In Siyathi village, 67 lives were saved not by sirens or warning systems, but by a dog’s bark. A resident, Narendra, told media:

“It was midnight. We were sleeping. Suddenly the dog began barking non-stop. We ran out. Within minutes, the entire hillside collapsed and our homes were buried.”

The dog, unnamed but hailed as a hero, became a symbol of what worked in a place where institutional response did not.

A Night of Heroes in Deji Village

In nearby Deji, two college students — Ronid Pundir and Sahil Thakur — from Thunag Horticulture College became real-life saviours. When a sudden cloudburst triggered a flash flood in the dead of night, the duo ran from house to house, waking families and helping them escape. Their actions helped evacuate over 150 people.

mandi natural disaster

“We didn’t think twice. We just saw the water rising and started pulling people out,” Ronid told the media.

Despite such moments of courage, the tragedy left deep scars. In many parts of Seraj, Karsog, and Sundernagar subdivisions, residents reported that local authorities failed to respond in time. Emergency shelters were ill-equipped. In remote hamlets, stranded families waited hours, sometimes days, for rescue.
Mandi district in photos after flash floods3

A Failure of Planning, Not Just Weather

Himachal’s vulnerability to extreme weather is well known. Yet critics argue that poor land use planning, unregulated construction near rivers, and unsafe road-cutting practices have greatly magnified the disaster’s impact.

Geologists and environmentalists have warned for years that road expansion projects and large-scale deforestation in hill regions have weakened slope stability. In many places, construction has occurred dangerously close to water channels, despite repeated advisories.

This time, the warnings played out in real-time — with mud, stone, and entire homes tumbling into ravines.

Government Response: Promises and Limitations

Chief Minister Sukhvinder Singh Sukhu visited the worst-affected villages, including Baga, Syanj, and Panglyur, personally distributing relief materials and speaking with the victims.

“No family should feel alone. The state stands with you,” he said during a relief camp visit.

The state government announced ₹7 lakh in compensation per fully destroyed house, and temporary shelters for displaced families. In contrast, the central government’s compensation — capped at ₹1.3 lakh — has drawn criticism from state ministers and the public alike.

Revenue Minister Jagat Singh Negi remarked:

“What we’re getting from the Centre is insufficient. Our people are suffering. We need stronger, faster support.”

A Glimpse into the Future

Perhaps the most chilling aspect of this disaster is that it may be only the beginning. Scientists warn that climate change is accelerating the frequency and intensity of such events in the Himalayas. Increased temperatures are destabilizing glaciers. Erratic rainfall patterns are overwhelming natural drainage systems.

Experts now call for a complete reassessment of infrastructure policy in Himachal — including bans on construction near rivers, better slope-stabilization in road projects, and improved early warning systems for landslides and flash floods.

“What’s happening is not natural anymore,” said a climate scientist from IIT Mandi. “It’s a man-made disaster wrapped in nature’s disguise.”

Beyond Numbers: The Lives Left Behind

In the hills of Mandi, statistics cannot capture the grief. Each day, as clouds gather, a quiet anxiety grips the village once more.

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War Is Not a Spectacle, Soldiers Are Not Content, and Journalism is Not War-Mongering

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Shimla– In times of conflict, journalism must rise to its noblest purpose: truth, accountability, and responsibility. And yet, as India and Pakistan faced off once again across borders—bullets flying, lives lost, families shattered—a section of the Indian media turned tragedy into theatre.

From the moment reports of cross-border attacks surfaced, several primetime news anchors transformed their studios into shrill war rooms. Not to inform, but to inflame. Graphic war music, animated explosions, ticker tapes screaming “BREAKING”—the spectacle began. As soldiers bled on the border, TV screens bled hyperbole.

The most damning criticism did not come from adversaries but from global media observers. The BBC described Indian news channels’ coverage as “jingoistic and unhinged”. Al Jazeera and The Guardian echoed similar sentiments, noting how unverified reports, doctored videos, and belligerent studio debates replaced sober reportage.

Anchors, who had never seen a trench or a frontline, banged desks demanding military action. Unconfirmed reports were aired without attribution. Words like “annihilation,” “revenge,” and “surgical strike 2.0” were thrown around with theatrical bravado. There was no time to pause for facts. There was no room for nuance. There was only TRP.

The absurdity reached its peak when a few channels aired animations of fighter jets with triumphant music. Meanwhile, real families were burying their dead – soldiers and civilians alike.

In this chaos, journalism died a quiet death.

Media as Vultures

The metaphor is tragically apt. These channels, masquerading as patriots, behaved like vultures—circling the battlefield, feeding off the dead for ratings. Their hunger wasn’t for truth, but for viewership. They amplified hatred, dismissed dissent, and turned war into primetime entertainment.

And in doing so, they embarrassed India, not just at home but before the world.

The Cost of Sensationalism

When media loses its spine, democracy loses its mirror. The consequence is not just embarrassment—it’s danger. Misinformation in wartime can escalate conflict, trigger communal unrest, and mislead policymakers. A responsible media can cool tensions. An irresponsible one can fan the flames.

We must ask: Where is the human cost of war—the widows, the orphans, the destroyed homes? Where is the perspective from peace-builders, historians, and diplomats? Journalism is not supposed to echo government talking points—it is supposed to hold power to account, especially in wartime.

What Needs to Change

The Press Council of India, the News Broadcasting & Digital Standards Authority (NBDSA), and civil society must take stronger action against media outlets that violate ethical standards. Viewers too must switch off noise in favor of news. The Indian media must remember that its loyalty is to truth—not to war, not to government, and certainly not to TRP.

War is not a spectacle. Soldiers are not content. And journalism is not war-mongering.

It is time Indian newsrooms return to their core duty: informing citizens with accuracy, dignity, and humanity.

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